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DanActive: Yogurt drink with probiotics

danactive probiotic drink

 Thanks you all for your recent comments on your experiences with Activia, the new yogurt product from Dannon. The yogurt contains a proprietary probiotic bacteria, Bifidus Regularis, which is supposed to help keep people "regular."  

Probiotics are getting a lot of attention these days for their health benefits. Dannon has been doing a lot of research into probiotics and their benefits, and are introducing another new yogurt product along the same vein as Activia. DanActive, which is a drink, contains the L. Casei Defensis bacteria, which is supposed to help with human beings' immunity.

I haven't tried the product yet, but if I see it in the markets, I'll be sure to pick one up to give it a taste test.

 

Filed under: Science, Ingredients, New Products

L.A.'s Pinkberry Frozen Yogurt

A L.A.-based frozen yogurt shop is currently causing locals to wait in very long lines on these very chilly West Coast nights. Located in West Hollywood, Pinkberry serves frozen yogurt that's slightly sour, a little salty, and totally yummy because it's not too sweet. In short, it's frozen yogurt that actually tastes like yogurt (it tastes a lot like very cold, plain Dannon yogurt to me). The yogurt comes in plain or green tea; toppings include fresh fruit and granola. There's talk that Pinkberry will open up more outposts in L.A., but I really hope the chain goes national one day. Simply because Pinkberry needs to save the frozen yogurt/low fat ice cream genre from the evil Tasti-D-Lites of the world! Pinkberry: 868 Huntley Drive, West Hollywood, California, (310) 659-8285.

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Filed under: Trends, New Products

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Activia Side Effects: A Two Week Test

activia yogurtWe've already mentioned the new yogurt product from Dannon, Activia, that claims that the live probiotic culture, Bifidus Regularis has been clinically proven to help regularte the digestive system. If you haven't guessed from the culture's scientific name, it keeps you, um, regular.

Well, at the danger of publicly humiliating myself, I have bought one package of the yogurt to test the product's claims, and even went so far as to purchasing the prune flavor for the added benefits of the dried plums. Taste wise, the yogurt is fine, and I've never tasted it with prunes, which is actually pretty good. As far as the results of the Bifidus Regularis? The packaging says that you have to eat it daily for two weeks, so I guess I have to go back to the market and get a second 4-pack.

I'll let you know how everything comes out. (No pun intended.)

Filed under: Vegetarian, Ingredients, New Products

Irregular ad campaign should be dumped

Dannon's new yogurt, Activa, contains a special bacterial culture known as Bifidus Regularis that helps to regulate the digestive tract. To help promote their new product, and perhaps to locate potential markets for this breakfast-food-come-Milk of Magnesia-competitor, Dannon commissioned a survey to determine the most irregular cities in America. The survey defined irregularity as not going to the bathroom for two or more days and found that the ten most irregular cities are:

1. Orlando, FL
2. Memphis, TN

Source

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Filed under: Ingredients, New Products

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