Despite the title of Is Whole Foods Wholesome?, the Slate
article is not about Whole Foods as much as it is about the organic movement. Essentially, the article treats the
increased demand for organic goods as an overly cynical teenager would treat their once favorite band after it
"sells out." The band, having joined up with a major record label and making more money, reaching a wider
audience and popularizing their brand of music, is no longer appealing to the teen who feels that if it isn't small and
under-recognized, it isn't worth his or her recognition.
Organic foods have had a following for a long time, though their potential value was largely unappreciated by the mainstream population of grocery shoppers. As Whole Foods picked up and popularized the organic foods market, neatly filling a growing consumer demand with smart store layouts and good timing, they had to look further to find the organic foods to fit the demand. The question that posed by the Slate is whether it is appropriate to purchase these goods when they are not grown locally. In California, this is not a problem because most of the organic produce in the country comes from the state, but New York has a more limited production of those types of goods.




