A teenage Taco Bell employee in Virginia has received a sentence of six months in jail for spitting in a loyal customer's Mountain Dew, according to the Fredericksburg Free Lance-Star. After the customer raised a stink about the lack of iced tea, Shaleesheya G. Ford, 18, decided to lace his second choice with something of her own. According to the victim, Ford giggled and told him to have a nice day as she handed him his drink. The victim discovered the "loogie" shortly after leaving the restaurant. "Once I touched it, I knew exactly what it was," he told the FFLS. The spit in question was turned over to police. Charges stemming from the incident include assault and battery, obstruction of justice and filing a false police report. It's unclear from the FFLS story how the charges are related to spitting in a drink.Taco Bell worker gets six months for spitting in drink
A teenage Taco Bell employee in Virginia has received a sentence of six months in jail for spitting in a loyal customer's Mountain Dew, according to the Fredericksburg Free Lance-Star. After the customer raised a stink about the lack of iced tea, Shaleesheya G. Ford, 18, decided to lace his second choice with something of her own. According to the victim, Ford giggled and told him to have a nice day as she handed him his drink. The victim discovered the "loogie" shortly after leaving the restaurant. "Once I touched it, I knew exactly what it was," he told the FFLS. The spit in question was turned over to police. Charges stemming from the incident include assault and battery, obstruction of justice and filing a false police report. It's unclear from the FFLS story how the charges are related to spitting in a drink.Dunkin' dumbs it down
The core market for Dunkin' Donuts is the segment of the population that feels uncomfortable with the word
"panini." To accommodate them, the company changed the name of one of their new sandwiches to "stuffed
melt," but this isn't the end of their push to make customers more comfortable.
In an article (subscription only) in the Wall Street Journal, the marketing and branding teams of Dunkin' Donuts revealed their research has shown there are two main groups in their potential customer base, dubbed "tribes." In the first tribe, there are people to frequent Starbucks. They like the atmosphere there and want their coffees with a couch; Dunkin' locations are too bare-bones for them. The second tribe is the Dunkin' tribe. These make up the core audience for Dunkin' donuts and are "bewildered and turned off by the atmosphere at Starbucks." When they do, perchance, wander into a Starbucks, they "don't get it."
To keep the existing customers happy while bringing in new ones, Dunkin' Donuts is making some changes. In addition to renaming some of their products, they are bringing in new foods, like dough-wrapped pork and "Dunkin' Dawgs" to encourage customers to come in at lunch time, as well as cookies and other baked goods to bring them in in the afternoons. The pastry cases and espresso bars will be revamped to look flashier, but there will still be no couches. They don't want customers to feel too comfortable because it actually, according to their research, makes the Dunkin' tribe uncomfortable.











