Not wanting to be outdone by their competitors, Wendy's has announced that they will be improving the flavor and quality of their coffee in the near future. The fast-food chain plans to launch the new product, to be marketed as Wendy's Custom Bean, along with their new breakfast menu in select markets later this year. Apparently the chief exec and president of Wendy's, Kerri Anderson, wants to make Wendy's "a destination for coffee". I do have to wonder - is yet another place to go drink coffee what we, as consumers, really need or want?
I suggest improving the fries, instead.
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