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Taco Bell studies car interiors

I'm sure that plenty of you are familiar with Taco Bell's Cruchwrap Supreme, a quesadilla-like item designed to be eaten on the go. Well, to give customers and car owners a little bit more to chew on, Taco Bell recently teamed up with Kelley Blue Book for a study in how much people care about their car interiors. The study found that almost 60 percent of car owners eat in their cars or allow others to do so. Only about 34 percent ranked a clean interior as the most important aspect of their car's long-term value, however. The folks at Kelley of course stress the importance of a squeaky clean interior for a good resale value and Taco Bell steps in to help with their self-contained quesadilla. A press release for the findings is available here.

Filed under: Business, Trends, Chefs & Restaurants, New Products, Restaurants

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