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When it came out that Ben & Jerry's, the socially aware ice cream company owned by Unilever, was purchasing eggs from a facility that was accused of mistreating its chickens by the Humane Society, which released a report that revealed the supplier had dead and dying chickens with living ones and that all were kept in small cages. Consumers were not pleased. They expected more from the activist ice cream producers. But Ben & Jerry listened to those concerns, as well as the concerns from the Humane Society, and has dropped the egg producer in question from its list of suppliers, though the CEO would not commit to switching to cage-free eggs for its US operation, though they use free range eggs in Europe.
Now we will just have to wait and see if this move affects either sales or production, given that Sarah noted the ice cream maker purchased over 30 million eggs each year from the egg company and that consumers might want the company to source its ingredients more responsibly in the future.
