"creme egg" news and stories

In the Times today a taste test of chocolate easter eggs - why do I never get asked to attend such tastings? Are they packaging over substance or a true chocolate indulgence? The top three are -

Best Upmarket Buy - Rococo Handpainted Egg with Fresh Cream Truffles £5.95 (Too late to order for Easter, too late to order at all by the tone of the site)

Ethical Best Buy - Green and Blacks Organic Fairtrade Maya Gold Egg £2.99

Supermarket Best Buy - Cadbury's Creme Egg £2.99

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I miss the Cadbury bunny. This isn't the first time I've mentioned him, but I will repeat that the persuasive and adorable clucking bunny is one of the factors that made me want to purchase Cadbury Creme Eggs. How can you resist a treat that comes from the Easter Bunny, after all? It is even more difficult when you are an impressionable child and the cute bunny is offering you chocolate. This is an example of good food advertising (in all its retro glory), with a likable icon and a simple, tasty presentation of the product - a stark contrast to some of the disturbingly creepy ads that companies are using to promote their products nowadays.

The full commercial is after the jump.

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Cadbury Creme Eggs just haven't had the same appeal to me since they took the adorable clucking bunny out of their ad campaign. Something about that bunny just made me want to eat a whole, sugary egg. In all probability, age had something to do with it as well. I no longer want to scarf down a large Cadbury Creme Egg when given the opportunity because it almost makes my teeth hurt, though I do enjoy a bite of one every now and again. Leave it to the company to come to my rescue. Their Mini Creme Eggs are just the right size - about 3/4-inch long - to eat in a bite or two. They still have the same sugary fondant filling with the trademark orange "yolk" in the center, but the chocolate-to-filling ratio is much higher than in the larger eggs. The milky chocolate even manages to temper the sweetness just enough to allow me to to indulge in one or two at a time. Cadbury Mini Creme Eggs are definitely a great Easter treat. Maybe I'll reconsider the larger eggs if they bring back that bunny!

[Photo by Nicole Weston]