If you're a woman who falls prey to food cravings, it looks like you can now just blame it on the fact that you're female.

Newsday reports that a new study conducted by researchers at Brookhaven National Laboratory in Upton found that men are able to better control their cravings. The researchers used brain imaging to mark the areas of the brain that were activated when subjects were presented with their favorite foods. Over a collection of scan days, the subjects had to look at their food, note its flavor, and even try to curb their desire with a special "inhibition technique." When the men used the technique, their brain activity went down, but when the women did it, their brains stayed stimulated.

There's no word on the "why" right now, but man, I never realized brain activity could be a bad thing!

Have you ever found yourself staring blankly at the contents of your refrigerator, knowing that you have mountains of good groceries, but no idea how to put them together into something that sounds appetizing and satisfies your current cravings? (If you haven't found yourself in this state, I am truly impressed by your culinary wisdom and creativity.) For the rest of, the fine folks at Cookthink have invented a new tool, designed to help you pull those separate ingredients and amorphous cravings together into that tasty meal we like to call dinner.

You can search by ingredient, which is handy for using half an eggplant and some elderly french bread. You can also search by cuisine, dish or even the mood you find yourself in at the moment. I have but one word of warning. Make sure you don't use this tool in the hour before lunch time, as it has the ability to stir up cravings you didn't even know you were capable of having. After a search for 'salty' and 'pasta' I am now craving Fettuccine With Guanciale, Egg And Parmesan.

Wonder what foods those amazing, incredible, ever-so-unreachable celebs crave during their pregnancies?

The same things everyone else does, duh.

Apparently, Angelina Jolie, who is rumoured to be pregnant with twins, has been eating, well, like a pregnant woman. At a recent dinner outing with Baby-Daddy Brad Pitt, she ate: penne arrabiata, two starters, several rolls, profiteroles for dessert, and took an apple pie to go. Earlier during her pregnancy, she Angelina craved mustard-smothered onion rings and cinnamon chilli chocolates, and has since been eating cupcakes made by her kids.

I bet I could eat all of that - onions rings included - and I'm not even pregnant!

Apparently, when it comes to food, absence does not make the heart grow fonder. Out of sight, out of mind is actually closer to the truth (shall we see how many more cliches I can use before the first paragraph is done?). According to scientists, humans have a very hard time resisting the siren song of the candy jar, because if we see it and it's easy to get to, we're going to have a hard time keeping ourselves away.

Cornell University's Food and Brand Lab has been studying the way people eat, both at home and at work, for years now and have determined that if we see it, we want to eat. According to Brian Wansick, the head of Cornell's Lab, "what really influences our eating are visibility and convenience." Their results make sense to me. If I know that there's ice cream in freezer, it calls to me all evening until I break down and liberate it from it's icy home. However, if I know that there isn't any in there, I may still want it in the abstract, but I'm not going to run out and buy a pint.

What do you guys think? If you know that a treat is only as far away as your co-worker's desk or the freezer or the cabinet over the fridge, how hard is it to resist?

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Dieting may be worse for your waistline than you think, especially for women. A new study has shown that there is a greater association between guilt and chocolate in women who are dieting or have dieted in the past. This connection increases the likelihood of developing chocolate cravings, since negative emotions and comfort eating also have a strong connection in these women. The stronger the craving, the more likely the dieters were to give in to it.

The study was conducted at a university in England, where researchers showed women pictures of chocolate or nonfood items and asked them to report on the feelings that these images triggered. Their conclusion was that dieting "appears to have the opposite [of its intended] effect in that it can increase the desire for the actual foods [dieters] are trying to avoid." Hopefully, the next step in the study will look at how diets affect men's cravings, as well.

Having a positive body image and making healthy dining choices when possible, rather than opting for fad diets where long-term maintenance is unreasonable, is the best way to keep weight, cravings and guilt under control.

It's called the Women's Wonder Bar and it is supposed to cure PMS. It is flavored slightly with rose and contains soy and "chaste tree berry." On the wrapper, it says "Take sweet revenge on PMS, menopause & everyday cravings with this delicious Swiss chocolate." The chocolate bar, which is from a line of products called Health by Chocolate, takes the marketing approach that overtly says you should eat a lot of chocolate. For example, their FAQ says "Q: What happens if I go on a health by chocolate binge and eat more than one bar? A: You'll be in a very good mood."

Other products include an Instant Bliss Beauty Bar, which contains oils that are supposed to be good for the skin, the Instant Bliss Beauty Drink (essentially the same as the bar, but liquid), and the Beautiful Bones Bar, which is orange chocolate with calcium and vitamin D.

The calcium bar aside, since I have seen many other similar products, I have little doubt that these bars will not "work" in that they won't cure PMS or make your skin perfect. They were all designed with the supervision of an holistic doctor and, if things like soy were enough to prevent PMS, then there would be a lot of women who don't get cramps, etc. I'm not the only doubter, either.

I do think that many people get a moos boost from eating chocolate, though, and as long as it makes you feel good, it's hard to argue with indulging in a piece or two. Just know that you're eating it because it's chocolate, and not for any other reason.