"craisins" news and stories

The first time I caught a glimpse of a recipe like this one was in a magazine a couple of years ago. At least, it was the first time that this flavor combination made an impression on me. At that time, Plugra, the higher-fat European style butter, was really becoming a trend in baking and I was slightly more inclined to try recipes that specifically called for it to see if there was a significant difference between it and regular butter. A few batches of cookies later and I wasn't completely sold on the butter, but I was sold on the cookie recipe. That first recipe only had orange and cranberry set into a light and buttery cookie and, compared to the usual holiday array of nut and spice-laden cookies, it was a revelation: bright, buttery and sweet. Over time, I lost track of that original recipe, switched to ordinarily butter (although it is fine to use one like Plugra, if you like) and added some dark chocolate chips to the cookies so that there would be something in them to satisfy every cookie-lover.

Although cranberries have long been a favorite part of the holiday meal, it seems like craisins have finally come into their own. The sweet, dried cranberries are popular year round, although 80% of sales are still around Thanksgiving and Christmas. Craisins, made by Ocean Spray, are probably the single biggest brand of dried cranberries and account for most of the sales. Their sales have doubled in just the past two years, prompting Ocean Spray to plan the opening of a new factory for processing them. The berries are first dried and, unlike some other brands of dried cranberries, they have the juice removed and it is later injected back into them, creating a slightly sweeter final product that helped the catch on with fans of sweeter raisins and other dried fruits. Craisins go well in salads, baked good and with main dishes, in sauces or on their own, and company executives say that the sales are split evenly between retail consumers and manufacturers of cereals, baked goods and other products. They also attribute their continued popularity to the fact that consumers are constantly seeking out snacks that are at least as portable, but healthier than some of their less good-for-you favorites.

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