Those long and lean cereal boxes we've all grown accustomed to might soon be a thing of the past. Advertising Age reports that Kellogg's is testing a new "space-saving" cereal box design that will still give us 12 oz. of crunchy breakfast, but come in a much shorter and fatter box. They think this new design will fit more easily in pantries and on shelves.What is most interesting, however, is how they're talking about the change, citing improvements to their "footprint," as well as "efficiency and effectiveness." Sounds like using environmental terms in shifty ways to me. What footprint are they speaking of? The space a box takes up in your kitchen? Methinks that hurdle has already been passed. I mean, we've had the same shape for eons.
Tropicana, Corn Flakes ... breakfast will never be the same! What do you think of their new boxy scheme?
[via Serious Eats]
Here it is April 13 and I'm ashamed to suddenly realize that I didn't cook chicken once during the winter. Oh, I made plenty of dishes that had chicken in it (mixed with pasta, with vegetables, with rice), but they were made with Perdue Short Cuts, chicken that was already cooked an cut up for me. But I didn't actually buy chicken from the store and make something myself. 
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