"coors beer" news and stories

When you snag an icy can of Coors for Sunday's game, you might notice something different about your favorite easy-swilling banquet beer.

Right in time for the Super Bowl, brewing giant MolsonCoors has goosed its flagship beer's inconic look, rolling out a quartet of retro designs -- but not a corresponding retro flavor -- dating from 1880 to 1959. That year, Coors unveiled America's first aluminum can, and thus birthed the legend of the "yellow belly" beer vessel.