"cool-2b-real" news and stories

Apparently it is no longer "Cool-2B-Real." Some of you may remember a site by that name, created a few years ago by the National Cattleman's Beef Association as a way to get teen and "tween" age girls to keep eating beef. That age group is rather prone to going vegetarian, says a Time article about the site. As this online petition against the site reminded me, Cool-2B-Real featured a survey with the question "What type of beef do you most like to eat with your friends?"  If I recall correctly, the site also featured a blurb from a young female figure skater that was somehow related to eating beef. I recently went to check up on the site, and to my surprise, I found Zip4Tweens. Using numbers instead of words is obviously still cool, but this kid-geared beef site isn't nearly as bizarre as Cool-2B-Real. There are still plenty of beef recipes and diet-related games, but damn it, it's just not as weird. I think I actually saw some salad recipes on there.