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Although many consumers are concerned with the standard of living of the cows, one of the primary reasons that people buy organic milk is because they are concerned about drinking milk from cows that have been treated with hormones, specifically the growth hormone rBST. The hormone has been in use since 1993 and estimates say that about 22% of cows are regularly treated with it. Only about 3% of the milk market is covered by organic milk and, due to demand and the higher operating costs of organic farms, organic milk can cost consumers twice as much as conventional milk.

For both consumers and producers, there is a middle ground: hormone free milk. Dairies do not have to meet the standards for organic milk, which is good from a time/cost perspective, but they can charge more for the hormone-free milk than for conventional. The non-rBST milk is usually priced right between conventional and organic, so shoppers can save and still get milk they feel comfortable drinking.

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