You had to work late. The traffic on the commute home was horrible. You're tired. You're hungry. But you've got to get dinner for the family on the table now. What do you do?
You could resort to picking up a bucket from the Colonel on your way home, or call for pizza delivery, but you're better than that, right? Apparently, you are, according to a study by UCLA's Center on Everyday Lives of Families that did the first academic study to track American families moment by moment as they make dinner. They had expected to see a lot more takeout in working families but what they really saw was that 70% of the households in the study cooked at home. However, these "home-cooked" meals heavy reliance on "convenience foods."
However, these convenience foods, things that augment home cooking, didn't necessarily make dinner preparation any faster or easier. In fact, the difference in time to prepare dinner between a household that relied on convenience foods like boxed mixes, packaged vegetables, and pre-made stirfries and a household that made everything from scratch, was not statistically significant.
Really? You mean all this time I've been using Hamburger Helper, and I could have made lasagna from scratch in the same amount of time?!?!
Though it may seem as though the food processing industry is constantly trying to improve on nature,
twisting it into new and more appealing forms, sometimes it turns out that they are not trying to improve on it as much
as they are trying to help it compete with the ever growing range of packaged products. With consumers asking for more
natural and more organic products, it would seem that they would turn back to old standbys, like nature's
single-serving snack: the apple. The problem with the apple is that it is not as easy to eat as a bag of chips, there's
a low "munchability" factor that would drive you to reach for more. Today's consumers are used to having
a product go straight from the package to their mouth, without having to pick it apart - or bite off pieces a bit at a
time. Packaging Nature's finest into a convenient, ready to eat form takes more work that you would think, despite the
fact that apples come off the tree ready to eat. The New York Times Magazine did a great job 
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