The challenge? To devise real solutions to our nation's fast and cheap food habits, and to spread those ideas through online videos on the Yoxi.tv (pronounced YO-see) website. Whether those solutions come by way of products, technology, ad campaigns or community programs is up to the teams themselves.
The idea is a riff off of American Idol. Instead of bestowing a singer with super-stardom, the ultimate goal of the Yoxi competition is to find and fund solutions. Just don't look for Simon Cowell's scowl or snarkiness here. Judges include Food Politics author Marion Nestle; notable chef and Wholesome Wave founder Michel Nischan, and Whole Foods Market Northeast Region president Christina Minardi.
"What I love about this is the social change bent," Nischan told Slashfood. "It's not just the most talented person wins. Whoever wins this has the opportunity to get the type of support to pursue a dream that makes life better for many people, not just one."