"consumers" news and stories

In Washington DC, a group of 10 consumers have filed a lawsuit on behalf of all the citizens in the district who are lactose intolerant and don't know it. They are demanding that the defendants in the case, which include supermarkets like Safeway, put warning labels on milk cartons, stating that milk could cause health problems in people who are lactose intolerant.

This seems fairly obvious, but the plaintiffs insist that most people don't know that they are lactose intolerant - the onset is gradual and can occur any time in life - and continue to experience negative side effects from the ingestion of dairy.

Fortunately for dairy producers, sellers and even milk drinkers, their case brought an unfavorable ruling by the US District Court that heard it, though the group plans to appeal. Dairy producers seem to think that labels would hurt sales, but if people are not put off by experiencing negative side effects such as abdominal pain and other gastrointestinal disturbances, it doesn't seem all that likely that most consumers would alter their buying habits when it comes to milk.

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"Big soda" has been blamed for the obesity epidemic, but now they are trying to launch an even more insidious plan on the public: they want people to stop brewing coffee at home and buy prepacked, ready-made coffee drinks instead. And by "they", I mean Pepsi, the company that partners with Starbucks to put out bottled frappuccinos. Tracey Doucette, who runs the branch of the company that handles the partnership, said that their plan "is about converting users from the coffee form they have today to a new form that is ready to drink."

Many consumers welcome such a change, remarking that it would be faster and "less work."

The worst part of this is that studies have shown that consumers do not want to buy black coffee in a can, or coffee with minimal added sugar and cream. They want sugary "treats" - and by trying to make that the standard for coffee in the country, the companies really do seem to be promoting poor nutrition, in addition to the eradication of coffee as we know it.

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Maybe people wouldn't be so outraged about Sunny D if i didn't actually look like orange juice. As it is now, British consumers are upset because the UK version of the beverage has recently been "re-invented" yet still contains 42 grams of sugar per 500 ml bottle (roughly 16 ounces), according to the Daily Mail. I believe that's about the same as Coca Cola. Sure enough, if you check out the Sunny D UK site, you'll see plenty of hype for their new formula. Personally, I don't see what all the aggravation is about. It's a soft drink like any other. It just happens to look a little more wholesome than, say, grape soda. I guess that whole fish-kill incident didn't help Sunny D's reputation though.

KitKats have long been one of the top-selling candy bars in Britain since their inception in 1935 by Rowntree LTD. The brand has been owned by Nestle since 1988, and Nestle increased its global distribution, making it one of the most popular candies in the world. To appeal to different tastes in different markets, Nestle has been producing flavored KitKats for many years now. These have enjoyed great success, particularly in Asian and Australian markets. The Wikipedia entry lists more than 65 different flavors of KitKat.

After having success elsewhere, Nestle turned to these limited edition and exotic flavors in the UK, with releases that ranged from strawberries and cream to mango to "Christmas pudding" all over the course of one year. They flopped. And not only did the flavors not sell, but KitKat sales in general fell by almost 17%. Galaxy bars saw an 11% increase in the same time period, largely making up the deficit in the number of bars sold.

The problem was that the bars were "not what [people] expected" from KitKats and the novelty wasn't enough to sustain sales. People purchased the flavored bars and lost interest in them, as well as being slightly turned off the original because the market was so saturated with KitKats. The flavors have been discontinued and the company is going to refocus on making up lost ground.

Hershey's, which owns the rights to the candy bar in the US, has released very few limited edition flavors, sticking primarily to white chocolate and dark chocolate. The company is unlikely to try a wide variety of flavors in the US because candy bar sales are not nearly as strong as in the UK. The company is, however, planning a caramel KitKat towards the end of this year.

[via WSJ]

Starting today, the UK supermarket chain, Waitrose, is launching a new project that will promote the sale of  less-than-perfect seasonal fruits and vegetables, in addition to their standard produce. They will be offered at a discounted rate, 50p to £1 off from the original price, and marketed as being ideal for use in cooking. Supermarkets have long been criticized for only wanting to buy and sell totally unblemished products, a stance than has furthered farmer's efforts to produce hearty produce, sometimes at the expense of flavor or through an increase use of pesticides. With the new plan, not only will more produce be used, but consumers will gradually be introduced to the idea that not ever apple or tomato is always perfectly round or perfectly red.

Think of it as shopping at a discount store where the products have tags indicating that there is a manufacturer's defect, like a small run in the side or a crimp in the hem, because the principal is similar. The quality of the product will be the same, if not better, but the goods will not be quite as pretty. The range will include will include year-round fruits like rhubarb and Bramley apples, in addition to seasonal plums, cherries, pears and berries.

Not every strawberry can be without a slightly smushed edge from shipping nor can every pear be perfectly pear shaped. With a discount as incentive, Waitrose is hoping that its customers will see those things, too.

 

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