"consumer" news and stories

One grocery executive recently said, when explaining the lack of interest in the organic pasta sauces and cereals that prompted the store discontinue them, that "most of [the] consumers couldn't care less" about whether products were organic or not. The executive is part of a growing segment of retailers that believes that the push towards organic foods is not much more than a passing fad and, although it probably won't fade out in the way that the low-carb craze did, that it will return to a niche segment. Manufacturers, too, are cutting back on organics after discovering that consumers aren't always eager to pay double the price for a frozen pizza with organic flour when it is next to a regular one.

But the trend isn't fading everywhere. Upscale groceries, where consumers are already paying premium prices, are continuing to stock their shelves with organic options and consumers everywhere are still showing interest in buying organic meat, dairy and produce. Perhaps part of the problem is an overuse of the label. In unprocessed goods, such as produce and dairy, shoppers can see and taste the difference in organic products. In processed foods, most people only see the price difference and the word "organic" but only a few, if any, can taste the difference in the product.

So, organics might not be on the way out; they market is merely being refined as consumers become more educated about what organics are and more likely to overlook a potentially overpriced product that only has a small portion of organic ingredients in it.

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Cargill, Inc., the US's second largest meat processor, has done some research on consumer knowledge of beef. As it turns out, people don't know a lot about it. To remedy the problem, as well as hoping to boost sales, the company has launched a program to educate meat buyers on meat, including the differences between things like chuck roast and tri-tip and how to cook them properly. The target age group is people between 25 and 45 who may not have grown up in a family that cooked a lot in the home, so they have limited experience with meats.

BeefQuiz.com is a site launched by the company to help consumers learn about meat. As an incentive, people who do well will get a coupon for up to $1.50 off Sterling Silver beef, a Cargill brand. There is also a beef buying guide on their website, though you can check out our list of the leanest beef cuts if that is more your style. Consumer-friendly labeling is another one of their strategies, adding cooking tips and recipes right onto the packaging.

From a consumer standpoint, the campaign will help people to eat better. If you have no idea what a skirt steak is but know that you can make hamburgers from ground beef, you might never get around to trying the skirt steak. Knowledge gives consumers more options and, in this case, might help eliminate a beef with beef.

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The Impulsive Buy is an amusing blog that reviews consumer food products, ranging from Yoplait whipped yogurt to Slurpees. The banter is usually pretty humorous, and the reviewers are not professionals (ie. they're consumers just like us), and there's usually a good amount of comments. So, the next time you tuck into a Reese's, check out the Impulsive Buy to see what they have to say about it.

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