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Create your own Heinz label

Heinz has a very unusual new marketing idea, offering customized labels for bottles of their products. They are not the only company to offer custom imprinting, but surely they are the only condiment company. And who would have thought that custom ketchup would be a draw in the first place?

At MyHeinz.com you can select one of five different products and add either an "everyday message" or a "custom message" to it. The everyday messages include: Happy Birthday, Happy Anniversary (would only recommend this in conjunction with another anniversary gift - like a barbecue) and Get Well Soon. The custom message can be almost anything, so get creative.

Heinz suggests that the bottles are appropriate for birthdays, anniversaries, weddings, family reunions and tailgating. We're still not sold on the anniversary idea, but those last two occasions actually seem like ketchup would be a perfect topper for them, not to mention the fact that a kid would be thrilled to see his or her name on ketchup put out at their birthday party.

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Filed under: Business, Food Oddities, Trends, Ingredients, New Products

What is chutney?

Chutney is becoming a more and more popular condiment, but most people don't know exactly what it is - in large part because there are so many different kinds of chutney available.

Chutney, in its basic form, is a condiment that contains fruit, vinegar, sugar and spices. It originated in India and was discovered by the Western world when British soldiers and colonists brought recipes back to England, along with other popular Indian foods, such as curries. It can be thick and chunky or smooth, and has a heat level that can range from very sweet to very spicy. The mixtures can be either cooked or uncooked and virtually all of them rely on the addition of chilies for heat. Mango chutney is probably the most popular variety, in part because mangoes are a popular fruit in India, but also because it was the first chutney that was widely available to Europeans.

Broadly, a chutney is basically a type of relish and there are really and endless number of variations that can be made on the theme, such as Fresh Peach Chutney, Melon Apple Chutney, Green Tomato Chutney and (of course) Mango Chutney.

Filed under: Did you know?, Ingredients

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All about MSG

Monosodium glutamate (MSG) is a flavor enhancer that has been used in a wide variety of food products over the years. It is a sodium salt of glutamic acid, an amino acid. Resembling salt or sugar in appearance when it is isolated from a food, MSG does not have a distinctly recognizable taste. It triggers the taste buds newly classified as being sensitive to "umami", a savory taste and loanword borrowed from Japanese.

Chefs, even before giving a name to umami, have been using ingredients with a naturally high glutamate content to enhance the flavor of dishes. It is found in large quantities in ingredients such as tomatoes, mushrooms, corn, parmesan cheese and soy sauce, in addition to occuring in meats, like beef and chicken. It is the perception of MSG as a food additive - rather than as a naturally occurring flavoring - that has given it a bad name.

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Filed under: Did you know?, Ingredients

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