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Wine and the Digital Divide

Wine and the computer
All the talk in the wine world these days (besides the imploding economy) centers around one Big Question: how to capture the love and loyalty of the 70-million Millennial generation?

Millennials (born between 1977 and 1998) are already wine drinkers. Data from the Wine Market Council shows that 40 percent of 21-and-over Millennials drink wine. Millennials are willing to try new things, they explore value regions around the world, and they aren't incredibly loyal to specific brands.

Which is why the wine world is falling all over itself trying to capture that loyalty, and in the Millennials' own medium: the Internet. Kim Crawford, the New Zealand winery famous for its zingy Sauvignon Blanc, is on Facebook with events, videos, and podcasts. California's Twisted Oak Winery has a (very popular) wine blog. Wineries from Chateau Haut-Brion, a grand cru in Bordeaux, to Iron Horse Vineyards, a sparkling wine producer in California, are Twittering (or is that Tweeting?).

The question is, are Millennials listening? Part of me thinks wineries have to embrace social media to stay alive, and part of me thinks that wineries embracing social media is about as cool as one's high school teacher dressing like he's still 16. What do you think? Vote in the poll below!

Can wineries win over young drinkers with online marketing?

Diary of a mad food blogger

If you asked me what it takes to blog about food, I would say that the necessities include a computer, an internet connection and a desire to read and write about the same kinds of things we like here at Slashfood. Once you get started blogging, however, it can take on a life of its own because the most important ingredient is passion. Some people blog about specific subjects and some blog recipes each and every day. Tea and Cookies is a food blog that started only at the beginning of this year and its author has extensively documented her journey to becoming, as she calls it, a mad food blogger. Food is delicious, fascinating and, once you're looking for it, just about everywhere. With the colorful commentary of her day-by-day descent into the addiction, it's easy to see how one can quickly become mad about food blogging. Perhaps not everyone has the same thoughts, but the post still gives some interesting insights into how the mind of a blogger can work.

What did your child have for lunch?

Not all school lunch options are created equal. Schools have dietary and budgetary guidelines to go by, but giving students the freedom of choice in choosing what they eat is not something that the guidelines can always take into account. My junior high school, for example, sold churros for 50(cents) and you can bet that many students were eating those fried sticks of cinnamon and sugar goodness at least a few times a week. I highly doubt that whatever nutritional standards the “taco casserole” was made to even considered the possibility that the meal would be augmented with a churro and a bag of Doritos. Parents generally only thought about their kids’ school lunches when they were asked for money on the ride to school and had no control over what the kids purchased with that money. Fortunately for parents who worry about their child’s health and waistline more than they used to, this isn’t the case anymore.

Continue reading What did your child have for lunch?

Tip of the Day

December may have peppermint bark, but have you thought to incorporate the taste of autumn into white chocolate with a rich pumpkin swirl?

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