"commercials" news and stories

Do remember those Burger King commercials with the group of moms who try to run over the Burger King? They wanted to commit vehicular homicide because their kids liked Burger King food better than their home cookin'.

Not that I can blame the moms for how they feel, but I always thought that their methods were a little extreme. Yes, I know it's just a set of commercials, but still.

Well, the Costa Rican government apparently feels the same. They banned those commercials in Costa Rica. They feel the advertising "trivialized violence" on national television.

What do you think about the Costa Rican government stepping in like that?

[Via Between Editions]

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Aside from an occasional Egg McMuffin hangover cure from McDonald's, or perhaps a very rare moment of utter stress-peration (stressed-out desperation) that drives me to Jack in the Box for two tacos for ninety-nine cents, I don't pay much attention to fast food chains.

Yikes! Take a look at Wendy's Baconator - the name alone "Bacon Terminator?" - is meant to strike fear into the hearts of every cardiologist, and from the picture, why wouldn't it? It has two burgers, two slices of cheese, and six, yes six, slices of bacon.

The scariest part of the Baconator, however, is not the burger itself. It's the commercial. It's just so wrong.

Yet, it's so right.

Did you know that the first print ad for Johnnie Walker, which appeared in 1883, featured a Scotsman bawling over a broken bottle at his feet? Me neither, until I read Modern Drunkard's Ten Greatest Alcohol Icons of All Time. The jaunty chap with the top hat, tails and walking stick didn't appear until 1909. Originally known as the "Regency Buck," the iconic figure underwent a name change to become "The Striding Man." I also learned that Johnnie Walker is Superman's libation of choice.

It comes as no surprise that the whimsical Guinness Toucan appears on MD's list. The bird was introduced in the 1930s and had a 50-year run until its retirement in 1982. While many a tippler is familiar with this brightly colored fellow sporting a pint of the black stuff balanced on his beak, few know the little poem that accompanied the original advertisement: "If he can say as you can/'Guinness is good for you'/How grand to be a Toucan!/Just think what Toucan do."

Most of the other icons on the list, including Mr. Boston, the Bacardi Bat and The Wild Turkey were familiar to me with the exception of The Hamm's Bear. Heck, I've never even heard of Hamm's Beer much less the wacky cartoon bear that represented the brand in a series of commercials that involved all sorts of high jinks ranging from pie fights and such to more serious capers such as robbery and arson. Rather than list all of the icons here I thought I'd let folks read through the MD piece.

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No matter how irritating it is to have your favorite TV show interrupted with commercial breaks, the fact of the matter is that companies usually put a lot of effort into their advertisements and that some of them turn out quite well. Unlike ads with the King, or any of the other creepy fast food mascots, there will always be a handful that are actually enjoyable. Neatorama has a list of their top ten picks for the best cereal commercials of all time that list a couple of these types of commercials. Most of them seem to be from the early 1990s or before (which could be taken as a sign that breakfast cereal commercials are going downhill) and two of the top ten use the word "indubitably" somewhere in their descriptions of the food.

Number one is the Star Wars-themed C3PO cereal shown in the video above. Two more of the top ten (including the "indubitably delicious" Crispy Critters cereal clip) are after the jump.

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Last year, the UK Food Standards Agency (FSA) was involved with the promotion of several measures to restrict the content of food advertisements that were targeted at, or easily viewable by, children. Broadcasting regulator Ofcom instituted a ban on junk food ads that were targeted at 16-and-under TV viewers during non-primetime hours, which was a major victory for those supporting restrictions.

The FSA also supported a ban on online junk food advertising that was targeted at this demographic, a step which many believed was a step too far at the time. Clearly, times and opinions have changed, however, because further regulations have just been drawn up by the Department of Health's Committee on Advertising Practice that will ban "junk food companies" from advertising in magazines, on the internet, on billboards and at movie screenings that are targeted at under-16s.

Fortunately for the companies in question and the media outlets that rely on their advertising dollars, there is no official oversight of all these forms of advertising, which means that following the regulations is voluntary - for the moment, anyway.

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