"cola" news and stories

Advertising companies and politicians like to play with semantics for the purpose of changing images. Big soda companies seem to be heavily invested in changing their images this year - with Pepsi completely revamping their packaging and Coke teaming up witt Jay-Z to promote Coke Zero - so it isn't entirely shocking to hear that they no longer want soda to be thought of as "carbonated soft drinks." Instead, they're "sparkling beverages."

In what some might describe as a blending of advertising and politics, the name change represents some social climbing on the part of soda companies. They are trying to distance themselves from their high-calorie, junk food roots, which politicians and other people in positions of power continually hold against them. Unfortunately for the cola companies, soda is so popular that no matter what Coke and Pepsi executives decide to call it, changing the name for the product to "sparkling beverage" is like trying to change the word for "beer": it's just not going to happen.

Source

Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

Source

Redcliff American Liqueur was intended to be the "signature liqueur" of America, the US answer to Irish Baileys, Italian Amaretto, and German's Jagermeister. It is cola flavored, with a "combination of 15 secret ingredients" that include "cinnamon, lime, eight-year-old Virgin Islands rum, vermouth, vodka, bourbon bean vanilla, anise and hazelnut."

The former Seagram executive, Frank Arcella, came up with the idea and chose cola as a flavor that was representative of the US. The spirit can be taken in shots or sipped over ice, as well as used cocktails and mixed drinks, including martinis and (of course) rum and coke.

If you're wondering why you haven't heard of Redcliff, it's because it isn't very popular. New liqueurs have traditionally been slow to catch on in the US, but this one doesn't sound that good, so it's not surprising that it hasn't been a hit with consumers yet. The biggest problem is that it is reported to have a strong "lingering aftertaste" that can't be hidden with other mixers and really puts people off.

Source

The Indian state of Kerala, along with several other states, implemented a ban on Coca Cola and Pepsi colas after the companies refused to reveal their recipes to the government. On Friday, the High Court ruled that the ban was illegal and immediately reversed it, saying "state government had no jurisdiction to impose a ban on the manufacture and sale of [those] products. Only the federal government can ban food products."

Coke, Pepsi and fans of the two brands lauded the decision, but the top elected official in the state said he would attempt to get the ruling overturned.

The New Delhi research group, the Center for Science and Environment, was the original driving force behind the ban and wanted it reinstated, though a spokesperson did say that, since a significant number of food products produced in India contain pesticides, that alone was not the reason they targeted the cola companies. It was "because they account for nearly 80 percent of India's $2 billion soft drink market."

At this time, it seems unlikely that the court's decision will be reversed.

Source

American Inventor Spot did a taste test of several types of non-name brand sodas, not comparing them to the major brand equivalents, but just to see how they stood on their own. After all, you can get quite a deal when you buy the store-brand soda instead of a national brand. With brands from Albertsons and Wal-Mart, they rated each soda on flavor, aftertaste, scent, consistency and design before giving it an overall score. Their favorite was Dr. Bold, a Dr. Pepper facsimile from Albertsons.

The problem with generic sodas is that because they vary from place to place, it's hard to know when you're going to get a good one. Fortunately, they're usually inexpensive enough that even if the soda isn't that great, you're only out about a quarter, but I still like to know where I can get a good one. For example, Safeway Select sodas are always on sale and are very good, not to mention that they seem to come in an almost endless number of flavors (though you might want to think twice before buying the diet orange). It's worth picking up a six pack or four when you have a chance.

Do you buy store brand sodas, and if so, tell us where in the comments.