"coffee shops" news and stories

Have a little pinot noir before your grande cappuccino? Yes, you can. And you don't even have to go to a wine bar before you hit the local Starbucks...if you live in Seattle, that is.

As we told you in an April post on Starbucks, the company began experimenting with branching out into wines and beers at its Roy Street Coffee & Tea. Now, reports USA Today, another Seattle Starbucks, the Capitol Hill branch, on Olive Way, has received a groovy modern face lift and has jumped on the wine and beer train. Perhaps what goes down in Seattle will soon be coming to a branch near you. With 16 million of them, there's bound to be one nearby.

Is this a Starbucks move to take us up, take us down, fill us up with an artisanal-cheese plate and never let us go? Pop-culture professor Robert Thompson, of Syracuse University thinks so. He was quoted in the USA Today story as saying, "The idea of serving coffee all day to hype up consumers and alcohol at night to calm them down sounds like a perpetual motion machine." But maybe for the go-go joe and booze hounds, that's an answered prayer.

Check out this World Hum article on the seven best cities in the world for all you latte-drinkers, java-sippers, and espresso-lovers. Here's the rundown:

1) Vienna, where the huge menus include such can't-find-that-in-America offerings as the Kaisermelange (mocha with an egg yolk, honey and cognac or brandy instead of milk).
2) Coffee house-crazed Amsterdam (yes, some of them actually serve nothing but coffee), where locals sip and chat into the wee hours.
3) Rome, home of delizioso espresso and cappuccino (and despite warnings, I've ordered cappuccino after 10 a.m. in Italy many times, even if the locals consider it "sacrilige").
4) Melbourne, where local coffee culture is so entrenched Starbucks simply can't make inroads.
5) Wellington, said to have as many coffee houses per capita as New York (fun fact: New York City has about twice the population of the entire country of New Zealand).
6) Buenos Aires, where your coffee is likely accompanied by a dulce de leche-centered sandwich cookie called an alfajor (my dream cookie, and subject of an upcoming post).
7) Seattle - famous for Starbucks; worth the trip for indie roasters like Lighthouse Coffee.

To this list I would like to add: Hanoi, where strong, thick coffee is ritually poured over an inch of sweetened condensed milk and stirred with a long-handled spoon; New Orleans, where sipping a chicory-infused cafe au lait and eating powdered sugar-covered beignets at Cafe du Monde is a rite of passage; Havana, where the café cubano at the palatial old Colonial era hotels is served in tiny porcelain cups with a cookie on the side, just like in Hemingway's day.

What are your favorite coffee drinking cities?

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I'm not a coffee drinker, but the drinks you get at coffee shops seem really confusing to me. Espressos, Lattes, Macchiatos (which I thought was the guy from The Karate Kid), Caffe Mochas, Cafe Breves, Americanos. The terminology might be second hand to someone who works at such a shop (we hope) but I bet can be confusing even to someone who orders the drinks regularly.

Luckily, we have pictures! Lokesh Dhakar has a handy chart that explains what each drink looks like. I really need this to be done with other aspects of my life, so I can keep track of everything and know just what is in the food I eat, the books I read, and the movies I go to see.

[via Boing Boing]

Earlier this month, Starbucks CEO Howard Schultz wrote a company memo that expressed concern over what he termed the "Commoditization of the Starbucks Experience." StarbucksGossip.com first posted the memo online and its authenticity was later confirmed by Starbucks, then picked up by more traditional media outlets.

The memo basically said that because of the rapid and wide-reaching expansion of the company, as well as the desire to do so quickly and efficiently, there has been a "watering down of the Starbucks experience." For example, switching to automatic espresso machines removed "much of the romance and theater that was in play with the use of the La Marzocca machines (the manual machines the stores used to have)." Another issue Schultz had was with the store designs, which have become too standard, too sterile and, in some cases, too distanced from actual coffee.

Speed and quality are important to any food service business, but not at the expense of experience of the customers' enjoyment and Shultz is proposing that they start making some changes to recapture that coffee shop experience that Starbucks first offered. There won't be a full-scale reversal in company strategy in pursuit of this goal. Instead, changes will be implemented gradually to move the stores away from the cookie-cutter, fast food chain genre while still chasing a larger global presence. Examples of this include having baristas measure out freshly roasted coffee beans, rather than having them in prepackaged bags, and changing the merchandise to have more coffee-centric merchandise, like grinders and brewers, instead of stuffed animals.

The changes planned for now seem small, but getting the aroma of freshly roasted beans back into the stores is a step in the right direction.

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Sex sells. Usually, it sells things like beer, various liquors and - of course - fatty fast food hamburger, but some Seattle area businesses are using it to sell something else entirely: coffee. Espresso joints with names like Natté Latté, Moka Girls Espresso, Cowgirls Espresso, The Sweet Spot and Bikini Espresso have decided to spice up their images with sexy outfits and flirtatious female baristas to try and attract business away from competitors.

At Cowgirls Espresso in Tukwila, WA, for example, barista Candice Law (pictured) says that she and the other baristas dress to different themes for different days. "Everybody's excited to see you," she said, as evidenced by the look on this customer's face on seeing his coffee served by a girl in a corset and thigh-high boots. At other establishments, "hot-pink hot pants and tight white tank tops," lingerie and "fetish" outfits are just part of the dress code.

Dubbed "sexpresso," the combination of sexy outfits and coffee is a relatively new concept and seems to be gaining in popularity as commutes get longer and consumers are more likely to take factors other than simple convenience into account when looking for coffee in the morning. As one (satisfied) customer said "If I'm going to pay $4 for a cup of coffee, I'm not going to get served by a guy." The employees - just about all women - seem to like it, too, citing the friendly customers and huge tips as great incentives.

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