On Monday, McDonald's will be rolling
out their new "premium roast"
coffee at stores across the country. You may have seen TV ads for the coffee, or even tasted it yourself, as it has
been released in several markets already. It seems that the fast-food giant wants to capitalize on the love of the
American public for gourmet coffee, following in the footsteps of chains like Dunkin Donuts and Burger King, which
recently began to promote its coffee. Another reason for the new coffee is that McDonald's is trying to increase its
share of the breakfast market, as consumers more frequently turn to specialty coffee retailers and grab a pastry with
their lattes. White the coffee is unlikely to be up to the quality of the specialty retailers, it will
certainly be a step up from the "coffee" previously sold at McDonald's. In keeping with the
"premium" theme, the new coffees will be served in insulated cups with the same style of lid seen at places
like Starbucks instead of the usual fast-food hot beverage lid, which has a punch-out flap for drinking
from. According to the McDonald's website, you can get a coupon for a free coffee with any purchase by visiting a
participating store between now and March 4th.
Posts with tag coffee at mcdonalds
10 More Dirty Restaurant Tricks
5 Things You Didn't Know About Turducken
10 Catchiest Food Jingles We Love to Hate
