"coca cola" news and stories

Consumers have been told for years how bad soda is for the body. It doesn't matter if the drink is regular or diet. Even if we're not sure exactly what is so bad, it's supposedly common knowledge that it is.

I know that I shouldn't, but I do drink a little coke every day. I'm not a coffee person, so I have a cup of Coca Cola in the morning. So I really did not want to know precisely what Coke does to the body. I found an article over at Healthbolt that breaks down, step by step, what happens when you drink Coke. It is not a pretty picture. The article claims you're hit with a sugar rush, it leaches calcium and other vitamins from your body and flushes them out with a diuretic effect.**

Didn't Coca Cola come out with a vitamin-added beverage? What happens to those vitamins? I drink way more water than anything else, but I don't want to give up my morning Coke. So, anything in moderation?


**I have been informed that this article is mostly sensationalized and partly false. Please, only take the information with a grain of salt.

Everyone nowadays is concerned about the environment. Big business is especially concerned with its image. It wants the valuable consumers that a good green image can bring.

Coca Cola is no different, of course. The soft drink giant has already taken a number of steps to green-ify its image. The beverage maker has already pledged to recycle all of its plastic packaging in the US. Now it's time to tackle aluminum. Coca Cola has now decided that it will recycle 100% of the aluminum cans produced in the US.

To coordinate everything, the drink maker even created a whole division dedicated to collecting and recycling all of its waste packaging. Coca Cola Recycling just built a plant in South Carolina. The division says that the aluminum recycling initiative will use 95% less energy and reduce carbon emissions by 95% than creating new cans.

So here you go; another big company working to beef up its green image. I think it's great. A company as big as Coca Cola recycling all of its waste can make a huge impact on what goes in the landfills. It also makes a lot of business sense. So this kind of thing is a win-win for everyone.

You all know that I have a serious Diet Coke addiction, right?

Well, if you didn't, now you do, and I have absolutely no intention of going into rehab for it. I have "quit" many a vice of my wild and trashy days, but Diet Coke is the one thing that I intend to hang onto to keep my life interesting.

However, I do know how horribly horrible the stuff is. Dark soda stains your teeth. Any soda wears down your enamel. The carbonation causes bloating. The caffeine causes jitters. There probably isn't a single good thing about Diet Coke.

Until now. I am talking about vitamins. Coca Cola has extended its Diet Coke line with Diet Coke Plus, which we mentioned at the end of last year. The soda isn't a drink to compete with the multitude of energy drinks out there, but something to ameliorate the damage of drinking nothing but trash (that's not part of the marketing, just my opinion) with added vitamins and minerals. I was skeptical about how much better for my health this would really be, and even moreso, about the taste (does anyone remember the disastrophe that was "New Coke?")

If you had put money on the fact that Coke Zero would have fallen flat by now, as so many other remakes of favorite colas have in the past, there is a good chance that you would have lost your bet. Coca-Cola is planning to give the zero-calorie brand a big push this year to raise its profile and to try and make the brand a standard choice for cola drinkers ("[build] it into the next mega-brand," according to a company memo), not just an alternative to Coca Cola Classic.

The first part o the strategy is to sink a lot of money into the advertising budget. Coke is planning to spend $13 million on advertising during, and at, NCAA games alone, since its target audience is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. The company is also planning black packaging, football sponsorships and TV ads on "24" and MTV. To show exacty how serious they are about the brand, Coke is also actively recruiting restaurants to make Coke Zero a part of their soda fountain lineup. Wendy's and White Castle are two that have already agreed.

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In India, the government is a little less subtle than other governments about their desire to prevent consumers from being exposed to products they deem to be unhealthy. New York, for example, is trying to get restaurants to list their calorie counts on their menus so that people can make an informed decision and choose (hopefully) the lower calorie item. Delhi , on the other hand, has decided to ask for schools and universities to ban sodas, citing sodas as an unhealthy form of junk food.

Coke, in a statement, said that the amount of Coke sold at universities and schools was very small and that they have been supporting campaigns that promote active lifestyles and sporting events in India.

Following India's attempt to get Coke and Pepsi to turn over their recipes to the government earlier this year, it is hard to believe that this is not a health-related move as much as a symbolic political one, trying to get back at the companies after their efforts were unsuccessful. This is especially true when you consider that "the country [has]some of the worst infant and maternal mortality rates in the world" and some of the most extreme poverty.

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