"classic" news and stories

The Better Homes and Gardens New Cookbook was selected as one of the best basic cookbooks you can have in your arsenal. It's extremely well-rounded and has recipes for every meal and every cooking technique, covering the basics like roasted chicken and bread pudding, though it doesn't stray too far from mainstream recipes and ideas. The book is exceptionally good if you're cooking for a family, since it's guaranteed to have something for everyone in it. The 75th Anniversary Edition of the cookbook adds a little something extra with a section at the back of the book that includes some favorites from past decades that are still worth a look. It is ring-bound, which allows the book to lay flat on your countertop, and has tabs that make for easy navigation. Recipes are also given notations like "low fat" or "best loved," so it's easy to find something to suit your needs.

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This summer, Oreos are changing their classic, round shape for six weeks. The new Oreos, called Dunkers, will be oblong, stretched out to enable easier dunking. Apparently, the most popular way to eat Oreos is to dunk them in milk, but most of their advertising has focused on the "twist" and "lick" aspects of their "Twist, Lick and Dunk" theme. Additionally, instead of having the "Oreo" logo printed on the cookies, they will feature new slogans, like "Dunk Me," "Milk's Favorite Cookie" and lines that indicate suggested levels of dunking. The campaign's success, when it is launched in June, will determine whether the classic cookies will make their shape-shifting permanent.

AdJab doesn't like the idea of the shape change because they're not big fans of the dunking concept. I could go either way as far as dunking is concerned, but I suspect that the "twist" part of the Oreo-eating process will be made much more difficult by having an oblong cookie. As the twist is my favorite part of eating Oreos, I think I'll be in favor of sticking to the traditional shape.

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