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Yep, a chain of pizza parlors in Lithuania and Latvia has filed a request to trademark the smell of baking pizza, claiming that customers associate the scent with their line of pies, according to the AP. If granted the intellectual property rights to the smell, the company, Cilija, would be the only company in the area allowed to claim that its product smells like freshly baked pizza. The national patent bureau that would issue the trademark did not comment. [Via Slice]
