"chopchop magazine" news and stories

A new quarterly magazine and website for kids (aged 5 to 12) has just been launched. Called ChopChop, it aims to teach children how to cook and eat healthy food. Its founder and president Sally Sampson is the author of 20 cookbooks and she also has a daughter who suffers a chronic illness.

The genesis of the magazine started from her conversations with various doctors about childrens' diets.

"Pediatricians told me that healthy eating is all they talk about with patients," Sampson told Slashfood. "ChopChop very quickly morphed from a pamphlet that doctors could hand out during well-care visits into a magazine."

150,000 copies of the first issue have been distributed to doctor's offices, supermarkets and boys and girls clubs in 32 states.