"chocolatey" news and stories

When you want chocolate in the morning, once you're over the age of 10 or so, you're probably going to opt for hot chocolate, a mocha or maybe even a small piece of your favorite candy bar long before you reach for a box of chocolate cereal. But cereal makers are counting on the fact that their newest products will change that.

At the beginning of next year, Quaker Oats will launch Life Chocolate Oat Crunch and Kellogg will release Special K Chocolatey Delight. Both cereals are low in fat and are targeted towards nutrition-minded consumers who want to have their chocolate and eat it too. Quaker will be promoting the fact that their cereal is high fiber and full of whole grains, while Kellogg will be sponsoring a two-week weight loss challenge centered around the cereal, just as they offer with regular Special K. Reps from Kellogg have also noted that the cereal is not necessarily going to be promoted as just a breakfast item and that it is designed to appeal to those who like to snack on cereal as well.

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In the newest issue of Real Simple, the magazine's taste-testers turned their taste buds to hot chocolate mixes. They compared over 40 varieties of hot cocoas and hot chocolates. Hot chocolates typically have real pieces of chocolate in addition to cocoa powder in them, while hot cocoas are sweetened cocoa. They broke the competitors down into categories by price and picked their winners.

In the under $5 category, the milk chocolaty Land o'Lakes Classics Supreme was the top choice, followed by Swiss Miss Chocolate Sensation, both of which you should be able to find at your local supermarket. In the $10-15 dollar range, Godiva's Dark Chocolate Truffle ranked supreme, followed by the dark and intense Schokinag Extreme Dark. For the bigger spenders, Jacques Torres Wicked, a spicy mixture with chocolate, ancho and chipotle peppers, ranked highest in the over $15 category, followed by Mariebelle Aztec.

Now, if only they'd have a marshmallow testing.