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Are you eating more dark chocolate?

Dark chocolate seems to be more popular than ever before, but are you eating more of it? For all the statistics that indicate consumers are switching to dark from milk chocolate, it still seems that many - if not most - people will choose a piece of milk chocolate over a piece of dark when offered.

Milk chocolate may be slightly less popular than it once was, but it is still a huge favorite with chocolate lovers. It tends to be creamier and sweeter than dark chocolates, and the milder flavor plays a big role in why people love it; it is the same reason that many choose to have cream and sugar in their coffee. Some will say that "graduating" to a higher cacao percentage, to a darker chocolate, is a sign of a more refined palate, but it is really just another indicator of personal preference. Quality chocolates can be found in milk and dark varieties, mild and strong. Even the cacao percentages, which are definitely more commonly seen on dark chocolates, are being added to milk chocolate labels.

Which do you prefer - the trendier dark chocolate or the much-loved milk chocolate? Are you opting for dark more often now than, say, a few years ago?

Filed under: Trends, Ingredients

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