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The Guardian reports that Cadbury Trebor Bassett and
Mars, rivals in the world of chocolate confectionery sales, are joining together to support a campaign that places
warning labels on chocolates in the UK. The "Be treatwise" campaign was conceived by the Biscuit, Cake,
Chocolate and Confectionery Association. It takes a cue from the warning labels on cigarette packaging and encourages
placing labels on products that will echo the government’s messages about maintaining a healthy
lifestyle. Labels will feature a variety of different
messages, such as "Be active for 30 minutes" and "Being Active doesn't have to mean sweating at the
gym". The labels will also include standard nutritional information, including fat and calorie content.
According to the Heath Status Calorie Calculator, a 150lb person would have to jog for 30 minutes to burn off the number of calories in a Mars bar.
