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"children" news and stories

Fast Food Chains Sending Online Vouchers to Kids

kids eating fast foodPhoto: Getty Images


As if it weren't hard enough to dissuade your children from billboards and television ads touting fast food, a new tactic has entered the ad world. Fast food chains in Australia have begun emailing free-food vouchers to kids under 12. But could it happen here?

This "direct mail" marketing campaign from Australia-based chains Hungry Jack and Taco Bill strategically bypasses parents with an online "Kids Club," where children can register to receive "free meals on their birthdays, vouchers for free ice cream" and finger puppets, reports The Daily Telegraph. And you'd better believe health organizations went after them.

Under the umbrella of The Obesity Policy Coalition, the prosecuting organizations include: The World Health Organization, Diabetes Australia, VicHealth and Cancer Council of Victoria. But when they called on the Federal Government "to amend the Privacy Act to outlaw direct mail advertising to children," the Feds said children were already protected by spam laws, reports the Telegraph.

Jane Martin, the coalition's senior public officer, believes no such thing. And, really, if that were true, wouldn't the chains stop sending the mail?
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Filed under: Business, Health & Medical, Fast Food

Child Nutrition Act Clears the Senate

Photo: jupiterimages


It would seem First Lady Michelle Obama's strong call to action in her Washington Post op-ed Monday has been heard loud and clear. The Senate, yesterday, unanimously passed the Child Nutrition Act (which expires every five Septembers), calling it the Healthy, Hunger-Free Kids Act, The New York Times reported. The Act, which will provide $4.5 billion over the next ten years, now needs to be cleared by the House before September 30.

The breakdown after the jump...
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Filed under: Health & Medical, Food Politics

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stuffing

Stuffing. Photo: tiny banquet committee, Flickr.

Filed under: In Sixty Seconds

Are You Sick of Kiddie Foodies?

New York Times' fawning coverage of 12-year-old "restaurant critic" David Fishman, the Times' new "Cooking With Dexter" feature written by food editor Pete Wells about his kitchen exploits with his 4-year-old son, and NPR's 5-year-old Chef Julian, the world's "youngest celebrity chef." These kids are not just being cooed at for their cuteness, she says, they're actually being held up as inspiration for adult chefs.

Schrambling claims that A) Kitchens are not nurseries - they're dangerous places filled with knives and boiling oil - so we encourage kids to cook only at the peril of their forearms and fingertips, B) Kids have less-developed taste buds, naturally craving high levels of salty and sweet, and therefore are less likely to come up with anything truly remarkable to adult palates, and C) The younger you are, the smaller your food memory bank, so a 5-year-old is probably not going to know a "good" burger from a "bad" burger.

"On a larger scale, the trend emphasizes the worst of the food frenzy today: the celebration of celebrity and novelty over authenticity and seriousness," Schrambling writes. "...Today chefs barely out of high school are competing on reality cooking shows, and the bar keeps being lowered, with Internet exposure for every little Thomas Keller."

I find over-precocious kids annoying in general, and I think that any parent who holds up little Ava or Aidan as a paragon of culinary sophistication is totally silly. At the same time, I think it's great for kids to get in the kitchen and learn a thing or two about food. Better than sitting in front of the X-Box eating Cakesters (I'm sure Schrambling would agree). And if having a few kiddie chefs on TV helps encourage a greater respect for food, that's great. Though I'm unlikely to be trying out any of their recipes any time soon.

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Filed under: Trends

Tea and kids


Looking to start your kids on tea early?

Mlive.com has some great tips for hosting a tea and garden party for children. From the kid-friendly peanut butter or cheese filling for finger sandwiches, to the cupcake decoration station and the small kid-sized gardening projects, this sounds exactly like something I would have loved as a child.

The article mentions having caffeine-free teas for children, and I think this is an excellent idea as well. When having a party for children, it's generally not a good idea to pump the kids full of anything that's going to very suddenly make life stressful for you as the host, and caffeine-free is usually a good policy for kids in general. Fruit or mint-flavored tisanes (herbal teas) would be an obvious choice for refreshing flavors that won't be too far outside a younger child's typical flavor palette

I also think that for kids, painting their own personalized tea cups at a place like Color Me Mine (most of you probably have a similar "paint your own pottery" studio in your local area) would make a tea party a lot of extra fun. Most kids love an art project, and then they can all drink their tea while showing off their one-of-a-kind painted tea cups. Keep in mind that the pottery takes time to complete after being painted, so remember to plan two separate afternoons: one for painting and one for drinking tea out the finished artwork.

Filed under: Drink Recipes

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