"chewing" news and stories

How long does the flavor in your gum last? OR, for that matter, what type of gum do you chew? Lately, I've been chewing quite a bit of Orbitz and I'm pretty satisfied with how long the flavor lasts. I also chew Extra and have found that some of their flavors seem to last longer than others (the mints verses the fruits). Gum is one of the most popular "foods" items in the US, but it is probably also the most complained about. According to the vice president of Cadbury Schweppes, 66% of people feel that their gum looses flavor too quickly. So, to try to give customers what they want, Cadbury has developed a new gum, called Stride. The gum is formulated to remain soft and chewy longer, as well as to release its flavor more slowly, thus increasing the amount to time that customers are willing to chew it. An unofficial taste test in the New York Times found that it did last longer than regular gum, averaging about 20 minutes of good chewing time. The new product will hit the shelves later this month, as will a $50 million advertising campaign, so the release - just like the longer, time-release flavor of the gum itself - will probably be hard to miss.

Source

The Wrigley gum company is on a mission to prove that gum is not something to be chewed for fun and to annoy teachers. After years of the underappreciation of the value of its products, the company has turned to science for some answers. The Wrigley Science Institute was founded to discover whether gum can actually aid in weight management, stress relief, or in boosting concentration, all claims that have been made and passed along by gum chewers over the years. If the Science Institute can find sufficient evidence, the company can then claim the health benefits of the product on the products' packaging or in ads.

Just think back to all the elemantary school teachers who told you not to chew gum in class. If the Wrigley Science Institute is right about some of their theories, those same teachers could be passing out sticks of gum before tests!

Source