"cheese-less" news and stories

A few months ago, a lot of McDonald's franchisees were complaining about having to advertise for the dollar menu. When the price of everything started going up, they didn't want to have to pay extra to advertise for items that bring in less revenue.

Well, it turns out that their complaints have worked. McDonald's is considering changing things up, starting with the double cheeseburger. The Consumerist is reporting that McDonald's is considering a couple of options. One option would be to take the cheese off the burger. The other option is to (gasp) raise the price.

I personally would pay more for the burger than have it cheese free, if I were to eat at McDonald's at all. I just think that two burger patties slapped together aren't very appetizing. They need the gooey-ness of the cheese. What do you think McDonald's should do?