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Blend-Your-Own Cereal Pops Missing the Crackle

Kellogg's Mixit CerealPhoto: Kellogg's

A S'more cereal sounds campy and kind of heavenly. And you can make it yourself with Kellogg's new corn-based Pops MiXit cereals: Just blend three single flavors (Chocolate, Graham, and Marshmallow) to create one brilliant bowl. Problem is, says Chowhound writer James Norton, it's one bland breakfast. Norton taste-tested all five Pops flavors (the others are Strawberry and Double Fudge). Visit Chowhound to get the scoop.

Filed under: New Products

Happy National Raisin Bran Cereal Day!

Happy Raisin Bran Day! Most commonly recognized in the dominant Kellogg's Raisin Bran Crunch these days, the raisin-bran combination has actually been around since 1926, when it started as Skinner's Raisin Bran. The "raisin bran" moniker was once trademarked, but usage limitations fell by the wayside as the term became widespread.

Statistics say that the average raisin-bran box of cereal houses 1,000 raisins -- but we think the cereal is best put to use adding extra texture and flavor in creative baking, like this Apple Raisin Bran Muffin by Proof is in the Pudding.

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Filed under: Food Oddities, Did you know?, Food News, Holidays

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Obama Cereal Mosaic

obama in cerealWe've had Obama Pez dispensers, Obama sushi, Baracktoberfest Beer, now this: A portrait of our 44th president rendered entirely in breakfast cereal. Click through to CerealArt.com for a larger image. Though the artists, Hank Willis Thomas and Ryan Alexiev, don't specify which cereals they've used, I think I spy Cheerios, Cap'n Crunch, Honeycomb, Lucky Charms and Froot Loops.

What kind of statement is the portrait trying to make? Thomas and Alexiev have this to say: "The sugary sweet mosaic, made of thousands of cereal bits, depicts idea of what a healthily balanced breakfast (democracy) might look like when considering the role that marketing plays in myth building around corporate and political brands."

Source

Filed under: Food Oddities

Me and Goji - DIY Breakfast Cereal

If I was ever going to envision the perfect cereal website, it would probably come pretty close to Me and Goji. In a clear, easy-to understand manner, the site allows users to design their own cereals, using a wide-ranging collection of flakes, nuts, fruits, and flavors. As customers add and subtract from their "bowl," the sidebar keeps track of the price and nutritional info of their concoction. Information about the origins and composition of ingredients is available at the click of a mouse, as are recommendations and advice. Having designed the perfect cereal, customers can name it, save the recipe, and order capsules of it. Delivery is quick and easy, and the saved recipe makes re-ordering a snap.

For my cereal, I used Goji's artisanal cereal, a robust mix of grains that stood up nicely to milk. Keeping it simple, I added dried goji berries, cashews, and coconut, which resulted in a delicately-flavored cereal with a nicely varied texture. I also tried Me and Goji's seasonal blend, a mix of their "flaxed and flaked" cereal with goji berries, cranberries, apple, golden raisins, pumpkin seeds, and cinnamon. While their mix was much more interesting than mine, I found the massive quantity of dried fruit to be a little too chewy for my tastes, and the flaxed and flaked cereal quickly grew soggy. In future experiments, I will probably go with other cereal bases, as I'm a big fan of sturdy flakes.
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Filed under: Vegetarian/Vegan, Food Politics, Ingredients, New Products

Would You Let this "King" Serve You Cereal?

King Vitaman Cereal
Ah, the good old days when cereal boxes were blatantly wacky! I'm curious what cereal advertisers in the '70s were thinking? Now, you can check out campy, ridiculous, slightly freakish cereal boxes from the '50s, '60s, and '70s on The Imaginary World's archive of cereal boxes. Fellow blog, lemondrop, comments on several of the boxes of cereals that no longer exist, such as Fruity Freakies, Crazy Cow, and King Vitaman (to the right).

The names of these cereals alone leave plenty to the imagination. Or do they? The box of King Vitaman cereal is mildly creepy. An old man dressed as a king looks as though he's going to feed you cereal. The juxtaposition between this odd-looking "king" and the ad for the toy give-away appears slightly perverse. As lemondrop says, "this is not the guy we want feeding us breakfast."

Then, there's the absurd Kellogg's Puffa Puffa Rice cereal box that seems to shout "absurdity!" There's a volcano exploding with cereal. To think that this past year Kellogg's reduced the size of its cereal boxes...Where has its creativity gone? The cereal box archive is extremely amusing and I am now trying to figure out different ways in which one can use the images. I foresee trendy retro tee-shirts and posters.

Filed under: On the Blogs

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