How many young men and women do you know who clip coupons? Though there are certainly some out there who do, I imagine the general answer is probably not too many. Fast food restaurants have realized this, and in an effort to better reach their target market and entice them to eat at their establishment, many will be offering coupons that can be downloaded directly to a cell phone. Once on the phone, the consumer only has to show the screen to the cashier to receive the discounted price. One company offering the free service, Cellfire, currently has downloadable coupons available for items such as either a free appetizer or $5 off a $15 purchase at T.G.I. Fridays, as well as various pizza and fast food deals. Hardee's in Indianapolis and St. Louis began using the service a few weeks ago to test their market, and if it proves to be successful they may expand it nationally.
Granted, this technology isn't exactly new, so some of you may already use this service, but it seems as though more and more restaurants and other businesses are getting onboard with the program.
