"celebrity" news and stories

Lil' Jon, mastermind behind such eloquent, thoughtful diddies as "Crunk Juice" and whose major contributions to Usher's hit "Yeah" consisted of sporatically screaming, "Ye-eahhhh...." and then, "OH-KAY!" into the microphone, is going to be marketing his own wine.

The label? Little Jonathon Winery. "My full name is Jonathon," he told EW.com. (Gee, really? We thought it was Lloyd). "The wine is more nature: I wanted to not just have a direct connection, but make it just a little bit more upscale than regular 'Lil Jon.' ... This is not no ghetto Boone's Farm; this is some real wine." (Not sure if "nature" is a typo, and he meant mature, or if it's just part of his bizarre stream-of-consciousness speech).

Note the double-negative and the reference to Boone's Farm. Truly, this is not no ordinary wine. Fo sho.

As a company, once you find a marketing strategy that works, you usually stick with it. Nike had the swoosh, milk has the mustaches, and PETA? Well, they have naked women.

Over the years, PETA has used women celebs like Alicia Silverstone, Eva Mendes, and Cindy Crawford to encourage the masses not to wear fur or eat meat. And while they've gotten a lot of flak, they continue to pay women to drop trou for the good of the animals.

Today in Philadelphia, PETA's "lettuce ladies" (women wearing little more than lettuce-shaped undergarments) will be handing out soy turkey sandwiches to promote the company's "Turn over a new leaf: go vegetarian" campaign.

A few points that should be noted, here: PETA rarely uses men to advertise its messages. It did use MTV Jackass' Steve-O, who was nude, but the ad a) only showed his backside and b) was quite obviously in jest, poking fun at the typical oversexed PETA model and keeping in vein with the show's brand of humor. Casey Affleck and Joaquin Phoenix have also done commercial spots for the organization - fully clothed. Somehow, I wonder if the effectiveness of the message is lost when we're too busy ogling Pam Anderson's generous chest to worry about what she's promoting.

Now, I'm all for soy products, either as meat replacements or as an addition to a healthy diet. Isn't it fascinating how, in campaigning to stop exploiting one living thing, another is exploited in its place? Maybe PETA should stop pointing its fingers at others for a second and turn the magnifying glass on itself.

Food for thought.

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Rachael Ray will never again have to explain to her viewers what "EVOO" stands for because it is the name of her very own brand of extra virgin olive oil. The olive oil is being "specially produced in Italy for Rachael" and is almost guaranteed to turn "dish from so-so to 'Yum-o' in no time," so not only can you use in all of Rachael's recipes, but you can look at her smiling face on the bottle's label. Rachael's site notes that the oil is a certified Product of Italy, made from only Italian olives (just in case you were wondering if they imported theirs before processing for some reason). It is sold in 17-oz. ($8.95) and 34-oz. ($17.95) bottles.

Of course, she may not have to spell out "extra virgin olive oil" every time she mentions EVOO anymore, but don't be surprised if she starts including the web address of her online store in its place.

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Despite what the bottle may look like, this isn't Duke Ellington aftershave, it's cognac. More specifically, it's a 25-year-old XO blend from the French cognac house Meukow, according to Nightclub & Bar Magazine. Bottle Watch says it's a 20-year-old XO, however. Either way, The Duke's 'gnac retails for $150 for a 750 ml. bottle. I wasn't able to come up with any tasting notes, perhaps because it's still in limited distribution. I guess this would be an item that swanky bars or jazz clubs would want to have on their shelves. I guess it's not enough to have Ellington in just your record cabinet. Bottle Watch and N & B have distributor info and pics of the packaging, which looks like it could be a CD box set.

Celebrities are touting the maple syrup diet, which is a type of detox diet that is also known as the Master Cleanse diet, or the lemonade diet. Essentially, you drink a mixture of water, maple syrup, lemon juice and cayenne pepper (a very small amount) for about 10 days. Without getting into the sticky issue of whether or not you are really cleansing your body, if you even need to, the diet is a way to drop a few pounds quickly, for better or worse. It works because you take in relatively few calories and a lot of liquids.

All in all, it seems to result in a relatively quick weight loss of a few pounds, but certainly neither a long term solution nor a substitute for a more traditionally healthy diet. It is great for the sales of maple syrup, though, since some stores are reporting that their sales have more than doubled in the past few months.

One woman's account of her time on the diet can be read here if you're interested in getting the daily details of the "cleanse."

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