"celebrity" news and stories

US magazine is right! Celebrities really are like you and me. They like food that they know is bad for them too! Seems like celebrities have soft spots for ice cream and pizza just like all us common folk. See if you and Brooke Burke share the same weakness.

Won't mid-week lunches pack so much more panache if a star chef like Alice Waters, Grant Achatz, Tom Colicchio or Mario Batali has a hand in 'em? You'll still have to make your own PB&J, but now you can tote it along in celeb-stamped style with a one-of-a-kind lunchbox decorated by your favorite chef.

"The Lunchbox Auction presented by Gourmet which benefits hunger-relief organizations Food Bank For New York City and The Lunchbox Fund of South Africa, kicks off live on the World Wide Web at www.thelunchboxauction.org on Thursday, December 11th at midnight and continues through Thursday, December 18th at noon. Almost 100 celebrities from film, television, fashion, art, music and the culinary world have united to remind us that food matters and that hunger is an on-going problem.

Each lunchbox reflects the personal style and individual flair of the person designing the box and no two lunchboxes are alike. Collectors will find that each box is signed and numbered, and some will even contain hidden surprises inside. The collectible lunchboxes make a great gift for the holidays!"

I've already been outbid on Grant Achatz's stainless steel and tension wire armature, and Ruth Reichl's epicurean treasure trove, yet still hold out hope for Michel Richard's mustard-gilded, postprandial bonescape. Mostly because I'd have a chance to say "mustard-gilded" all the darned time -- for charity.

[via: thelunchboxauction.org]

Vodka seems to be is the beverage of choice when celebrities decide to dabble in distillation. Jay-Z's Armadale, Jimi Hendrix' Hendrix Electric, Roberto Cavalli's Roberto Cavalli, Donald Trump's (what else) Trump.

Now Dan Akroyd joins the party with his Crystal Head vodka, which comes in a skull-shaped glass bottle. He promotes the new libation with a video so bizarre many originally suspected that it was some sort of viral marketing for a Ghostbusters sequel. Akroyd babbles about Roswell and ectoplasm with the straightfacedness of Leonard Nimoy on In Search Of... before showing off his (admittedly very boss) bottle "in which," he explains, "we have chosen to enclose joy, in the form of of a very pure alcoholic beverage."

Akroyd also speaks of his enthusiasm for what he calls "the most challenging arena in the legal recreational consumables industry." The vodka itself is made in Newfoundland, Canada, and is "quadruple-distilled."

Hollywood has endorsed products for decades: cigarettes, perfume, hair color, facial products, and now wine. According to Wine Enthusiast west coast editor Steve Heimoff, everyone from Paris Hilton to Wayne Gretzky and Brett Favre are hawking their own wine brands. (Hilton's Prosecco comes in three fruit flavors, no less.)

I'll admit I am sometimes sucked in by celebrity brands. As Eli Portnoy, a branding strategist interviewed in a New York Times article about celebrity endorsements, said, we're just a gullible generation who likes to live vicariously through the beautiful people. (It's not just this generation, of course: my five-year-old daughter can spot a Hannah Montana product from 20 feet away, and she'll pick Barbie toothpaste over SpongeBob SquarePants toothpaste regardless of flavor.)

A beautiful celebrity can sell me anti-aging cream, but when it comes to wine, I'm strictly a what's-in-the-bottle girl. I don't care whose picture is on the label or who is being paid big bucks to move it off the shelves, if it's a good wine at a good price. Generally, the more money put into the making of the wine and the less put into marketing, the better for my palate and pocketbook.

Yet Nielson reports that the celebrity wine market is growing, with Phoenix and Los Angeles leading the celeb-obsessed masses. It's true that wine-buying can be a confusing and intimidating process, and if you don't know exactly what you're looking for and you see Brett Favre's sweet mug on the bottle it might make a better adventure than an unknown brand.

Are you more or less likely to buy a bottle of celebrity wine, and why?

Dan over at The Food in My Beard has created a hilariously goofy TV Chef Kitchen Quiz, which you cooking show fans should check out stat. He's basically taken stills from the shows and erased the person from the scene, leaving behind a blurry white blank that looks like a Yeti's taken over at the frying pan for Rachel Ray. The game is to guess what show it is by looking at the kitchen. How well do you know Paula Dean's cabinets, Giada de Laurentiis's tile backsplash? Basically, just how much time do you spend in front of the Food Network every night? If you guess them all right, we may have to stage some sort of cooking show intervention, or get you a puppy.

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