"carvel" news and stories

You know all those commercials you see about texting some word or other to some number for something, like a horoscope? For example, it might be something like text the word fun to 4848 for a daily makeup tip. That's not a real one, but this offer from Carvel is.

That's right, the ice cream store wants you to text "fudgie" to 78247, Fudgie being the name of their mascot. It's all part of a summer campaign for the company. For your time and text, you get a coupon for a blended coffee or an Arctic Blender, and enter you for a chance to win a television set. Apparently Carvel is trying to reach its more "tech savvy" customers and attempt to haul itself into the information age. The offer runs through July 31, so there's plenty of time to let Carvel help keep you cool this summer.

There is still a little time to get your free Ben and Jerry's cone. However, if you missed it, you can get a thirty-one cent cone tomorrow (Wednesday) at Baskin-Robbins. Busy tomorrow? Head to Carvel on Thursday a free arctic blender or blended coffee.

Thursday is my birthday and free birthday ice cream would sure be nice, but the only Carvel near me is at the airport. The ice cream is no longer free when you have to pay for airport parking.

On an unrelated note, does anyone else find this Carvel creature creepier than clowns? We don't get Carvel TV ads in St. Louis. Can anyone tell me what this thing is supposed to be?

[via Scoopalicious]

It only took two years, since Carvel bought Cinnabon back in 2004, but the ice cream company is releasing an ice cream version of the famously decadent breakfast buns with its brand new Cinnabon Ice Cream flavor. It is a decadent mix of vanilla ice cream, vanilla crunchies, pound cake pieces, cinnamon and swirls of Cinnabon's cream cheese frosting. It would be hard to go wrong with a flavor combination that sounds that good, and since mix-ins are so popular at so many ice cream shops, consumers are probably more accustomed to the idea of having chunks of cake in their ice cream than they once might have been

The flavor will be going into limited release for the time being, but since 90% of test audiences said that they woulg definitely buy the flavor, it could make it onto the permanent menu before too long.

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