The marketing world is a-changing -- at least as far as fast food is concerned. These days, we've got Facebook apps suggesting that we drop friends for burgers, and now -- Carl's Jr. is curing common crabs.
There's one thing I think of when I read "common crabs," and it is not the cuties we pound with a mallet and eat. It's the itchies that reside in the lower hemisphere of some very unlucky people. While I'd be both shocked and (slightly) impressed with a company claiming crab curing as a marketing tool, looks can be deceiving.
From the press release: "When men don't eat between meals, they get hungry, irritable and crabby. Today, Carl's Jr. is pleased to announce that it has found the cure for these common crabs, the new Green Burrito Crisp Burritos." You know that crabbiness isn't the first thing anyone will think of with this campaign. Anyway, what will cure these crabby men? A burrito that "features a flour tortilla, filled with a mixture of ground beef, cheddar cheese and jalapeños, then deep fried to a golden brown for quick, satisfying consumption."
You can read the press release, which even jumps on the bandwagon of Christian Bale teasing, after the jump.
A breakfast sandwich is always a filling, satisfying way to begin the day--or, occasionally, end the night. One of the things I truly missed when I left New York City was the glory of the corner bodega breakfast sandwich. So, I'm always interested when one of the local West Coast, drive-thru, fast food franchise joints comes up with a new combo of bread, egg and cheese. The two most recent entries, Dunkin' Donuts' Egg White Turkey Sausage Flatbread Sandwich and Carl's Jr.'s Monster Breakfast Sandwich lie proudly at opposite ends of the spectrum. A clear-cut rivaly of health vs. indulgence, but what of taste?
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