Beer snobs take note: Last year 48.7% of all beer consumed in the U.S. came via a can. Sure, that's no aluminum mandate, but it easily beats out bottles (41.5%) and the almighty draught (at a piddling 9.5%).

Pondering the power of the can isn't one of my regular activities, but after reading this article about MillerCoors continuing to tweak their highly advertised "cold-activated" technology, I was reminded that canned beer is big business -- so much so that making both sides of Coors Light cans cold-activated (with "a thermochromatic label, which changes color depending on temperature") as opposed to the former single-sided color-changing can is a news worthy event.

These can advances aren't unprecidented. Earlier this year Coors introduced the "Vented Wide Mouth" for smoother pours. And the now-ubiquitous wide mouth can itself is a relatively new phenomenon introduced in the late 1990s. But seriously, what's the big deal?

Funny you should ask; some small brewers are saying the same thing. Today I stumbled upon this interesting article on Chow.com discussing how changes in canning technology are now allowing for more canned products in the craft beer industry. Previously -- the stigma of canned beer aside -- canning micro brews wasn't even plausable. But with the recent introduction of smaller canning systems, craft brewers saw the opportunity to target new consumers. Credit Oskar Blues for leading the charge. Since canning their Dale's Pale Ale in 2002, the Colorado brewer has become nearly synomous with high-end canned craft beers... and made a name for themselves in the process.

Canned crafts have a number of appeals -- the cachet, a retro vibe, rarity -- beyond the basic portability and convenience of aluminum cans, but is it a trend that's here to stay? Well, 48.7% of beer drinkers can't be wrong. If the craft beer market continues to grow, and more craft beers end up in cans, that means more cans in our immediate future.

[Photo Credit: oskarblues.com]

What do you get when you combine hundreds of engineers, a charitable mindset and about a zillion aluminum cans?

You get Canstruction. Each year, major cities across the U.S. raise awareness about hunger by hosting building competitions, which are then deconstructed and distributed to local food pantries and day care and senior centers.

Since 1992, Canstruction has donated ten million pounds of canned food to organizations, and one hundred more competitions are scheduled for this year.

The designs range from an octopus to bowling pins to a lotus blossom, each carefully designed and meticulously constructed. And if you think the hot dog and condiments are cool, check out the gallery for more food-inspired designs.

Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

Starting on January 1st, Jones Soda will be pushing its canned sodas to consumers instead of the bottled sodas that it is known for. They will continue to package the soda in bottles, but the switch to cans is intended to make the product more accessible as the company expands. Coinciding with that launch, Jones Soda has announced that they will be sweetening their sodas with pure cane sugar, rather than the high fructose corn syrup that they use now (the diet flavors are made with sucralose/Splenda). All of their canned sodas will use cane sugar and, by mid-2007, so will all of their bottled drinks.

Jones Soda says that the change is being made with consumer health in mind, even though nutritionists say that it is not any more harmful than other forms of sugar. The reality is that the switch is being made because shoppers are interested in anything that they think is good for their health. Neither sugar nor corn syrup is all that good for you, especially in large amounts, so claiming that it is healthier to drink the sugar-sweetened soda at the same time as they are trying to push sales seems to be a bit contradictory. That said, the taste is really the most important factor in soda selection and if the change improves the flavor of their sodas, which is already excellent (with a few exceptions), then it sounds like a good one.

Joystiq doesn't usually tackle food pieces, but when they involve Super Mario, they are willing to make an exception. Nintendo Canada and a group called Canstruction got together and built a giant Mario out of canned goods in honor of the new Super Mario Bros game becoming the fastest-selling game in the country. In total, 4,000 cans were used and the 10-foot tall Mario weighed over 2,600 lbs. Judging from the other photos, the foods used included canned ham and chicken, as well as bags of popcorn for the mustache and eyebrows. All the cans (and presumably the popcorn, as well) are being donated to the Daily Bread Food Bank when Mario is deconstructed.

Too bad they didn't do Mario Batali, the other super Mario, while they were at it!

What do you have the most of in your pantry? Because I like to bake, I always have a fairly large supply of baking ingredients, including different flours, baking powder, baking soda, and yeast, among other things, like chocolate chips and sugar. I also always have cereal and oatmeal to give myself some breakfast options. But there is one thing that I almost have more cans of than I can count: tomatoes.

Granted, I do use canned tomatoes a fair amount, especially when making dishes like soups and pasta sauces. I love tomatoes and it is much easier to reach for a convenient jar of them, especially when they’re pre-roasted or diced, than it is to fuss with fresh tomatoes. For some reason, though, I buy them in groups of twos and threes with complete disregard to the fact that I have at least 10 different varieties already in my cupboard. Addiction? Paranoia? I am quite certain that the world would not end if I ran out of my favorite canned tomatoes, and yet I can’t seem to help myself. That’s my pantry-stocking secret. What’s yours? Beans? Cereal? Jarred salsa?

A UK based equipment company has developed a way to sterilize canned, bottled and other packaged foods 20 times faster than regular methods. Zinetec's new sterilization technology, known as Shaka, rapidly shakes cans and other vessels while they sit in an autoclave or sterilizing bath (right). The shaking makes the heat circulate through the product faster, thus reducing the cooking time and, according to Zinetec, creating fresher, less overcooked canned goods. Currently, three companies in the US, Germany and France are set to begin using the Shaka.

Coca Cola is now selling 12-ounce plastic bottles of its products, the same size as the classic cans, but conveniently resealable. I have heard heated debates whether the soda tastes better in bottles or cans. I usually prefer Coke in cans to Coke in bottles, because I can't drink the whole bottle before the soda becomes flat. 20-ounces of soda are too much for me most of the time.  If you like the convenience (or flavor) of bottled Coke, but find that the 20-ounce size is too large for you to finish or too difficult to cram in your lunchbox, keep an eye out for these little guys at supermarkets and superstores in your area.

[Photo by Nicole Weston]

Canstruction is charity that invites designers to create works of art using--you guessed it--cans. The creations range from giant hotdogs to castles to Snoopy. Some of these constructions look truly amazing, and not to mention highly unstable (my personal favorite is the shark jumping out of the water). All the cans are donated to food banks in New York.