"can" news and stories

Budweiser mastered the mass-marketing of beer across America. And Miller gave us the first mainstream "lite" beer, creating a nationwide sales phenomenon. But Coors gave us the aluminum can.

The Rocky Mountain News reported that yesterday marked the 50th anniversary of Coors unveiling the U.S. beer industries "first seamless, recyclable aluminum beer can." Previously, beer was canned in tin containers that were hard to recycle and tainted the beer's taste. Industry transition to the now ubiquitous aluminum can didn't happen overnight -- other brewers with entrenched interests objected -- but eventually the entire steel beverage can industry was rendered obsolete.

To this day, Coors owns and helps operate the nation's largest aluminum can manufacturing plant. And in today's "go green" world, Coors also likes to remind us that in 1959, immediately after introducing the aluminum can, "Coors launched a recycling revolution by offering a penny for every can returned to the brewer." As they succinctly state in their environmental stewardship brochure: "We invented the recyclable aluminum can."

So Coors may or may not have been the alcoholic beverage of choice that caused that vagrant you see collecting aluminum cans to live on the street, but they're definitely the ones who helped give him a second chance!

What?! Too soon? Come on, it's been 50 years! Happy golden anniversary to Golden, Colorado's aluminum can.

[via Rocky Mountain News]

How the mighty have fallen. When I wanted to keep my hand warm and my beer cold, the koozie used to be my go to guy. But over the past couple decades, it seems those foam can coolers have been bastardized by every shotgun wedding, unsanctioned stock car race and semi-annual regional beer wholesalers conference from Tallahassee to Tacoma. Can't someone offer up a classier way to drink out of a can??

Well, it looks like my prayers have been answered. The Can Grip is a plastic base and handle that snaps onto any standard 12 oz. can, giving your Busch Light a stein-like quality that will surely make you the envy of all your friends.

The product's official website invites us to "Snap It On to Bring Class to the Can!" and shows four friends finally enjoying a canned toast without the awkwardness of incidental "knuckle-knocking."

The Can Grip also offers custom branding, making it the perfect giveaway for your shotgun wedding, unsanctioned stock car race or semi-annual regional beer wholesalers conference. "Give away something that will actually be used, not the old traditional throwaways," the site implores. Sounds like The Can Grip also aids the processes of wishful thinking! Cheers!

[via Phoodie.info]

What do you get when you combine hundreds of engineers, a charitable mindset and about a zillion aluminum cans?

You get Canstruction. Each year, major cities across the U.S. raise awareness about hunger by hosting building competitions, which are then deconstructed and distributed to local food pantries and day care and senior centers.

Since 1992, Canstruction has donated ten million pounds of canned food to organizations, and one hundred more competitions are scheduled for this year.

The designs range from an octopus to bowling pins to a lotus blossom, each carefully designed and meticulously constructed. And if you think the hot dog and condiments are cool, check out the gallery for more food-inspired designs.

Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

Source

Unless you are planning on serving roasted pumpkin or squash where you really need the whole vegetable, the best way to use it in a recipe is by using canned pumpkin. This isn't necessarily to say that you will never get good results by using fresh for a cake or a pie, but there is a reason that chefs and cookbook authors tend to stick to canned. It is reliable in its flavor, consistency and texture, unlike fresh squash, which can be stringy, too wet or too dry.

The time needed to prepare fresh pumpkin is also substantial, since it must be cut, peeled and cooked before using, while canned is ready in seconds. To a really determined cook, the time needed for preparation would not be an issue if the flavor were so much better that it was worth the effort, but it is often the case that the canned pumpkin will have a stronger, better flavor. For some recipes that use canned pumpkin, try:

• Pumpkin Bread
• Bourbon Pumpkin Cheesecake with a Bourbon-Walnut Glaze
• Spicy Pumpkin Pecan Raisin Muffins
• Ginger-Pumpkin Bread Pudding
• Pumpkin Oatmeal Bread
• Pumpkin Hummus