"campaign" news and stories

For the first time in roughly two years, Denny's will start a new frenzy of television, radio, print and online ads that, according to Restaurant News Resource, are a bit of a departure from their previous style of advertising. The new ads will feature actors playing diners talking about what makes Denny's relevant or useful. In one ad, a man admits his preference to Denny's over his own wife, saying he may never go home again because Denny's gives him bacon and sausage. Another apparently features a young man talking about how he likes to hit up America's largest full-service restaurant chain after a night of clubbing. If anything, at least Denny's has come to terms with the fact that they're a late-night last resort. Anybody else miss Lenny's?

After emerging from bankruptcy earlier this year, Gardenburger is looking to rebuild its brand. They turned to college students for help. A spokeswoman from Gardenburger stated that college students were a good market for the brand because "college students tend to be more aware ... about the environment [and] about health" - meaning that they are slightly more likely than the average person to reach for the vegetarian option at the table.

The company has set up a program with advertising classes at five US universities, where the students at each campus are to design a campaign for the company and at least one will be used nationally in the fall. The students are not being paid for this work - and are more than likely being graded on their ideas - but the opportunity to work on a national campaign for a nationally known brand is a chance that any college student looking to go into advertising or marketing is likely to jump at.

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A New Zealand company is using some unusual tactics to grab customers' attention. The Brazil cafe commissioned a company to create specialty branded trash cans to promote their coffees. The trash cans are shaped like coffee cups, complete with protective sleeve and stir stick, and shout "Coffee taste like crap?" insinuating that coffee drinkers should ditch their sub-par beverages and head for a Brazil location, to which the cans helpfully point the way. Located in a popular Auckland neighborhood with many independent cafes as well as corporate chains, the cans that were placed outside a Starbucks had their slogans removed by Starbucks employees who were unhappy about them. There is little doubt that the company wasn't a big fan, either.

[Image via Adrant]

 

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Personally, I have nothing against tomatoes. Sure, I'm not fond of the flavorless ones that are picked too early and then gassed to make them look ripe, but that's not their fault. The folks over at TomatoesAreEvil.com feel a little differently, however. Yep, just what it sounds like, this is a site devoted to telling the world of the evil that lurks deep within the heart of the modest "love apple." Of course, you won't hear it referred to as such on there. More likely, you'll hear things like "wolf peach" or "spawn of Satan." There are anti-tomato games, posters (as seen here), clothing and recipes for things like tomato-free lasagna (with an alfredo sauce). Yep, these people hate them some tomatoes. The site is related in some way to Fishster.com, which features an equally entertaining and far less malicious site dedicated to a certain Cartoon Lobster.