"calorie free" news and stories

There are a lot of foods that, usually because of their serving size, end up being "calorie free" according to the nutritional label on their package. Cooking sprays, which are oil in a pressurized can, are a good example of this because if you use a 1/3 second spray, you'll get no calories, but more sprays will start to add up. You can keep these foods calorie free by sticking religiously to the serving size. There are some other calorie-free "foods" that are made with, essentially, flavorings and water. So, some edible things are calorie free, but just because you can eat them doesn't mean you'll want to. Should you give them a try? The answer depends on what you're planning to eat. Hungry Girl bravely taste-tested four fat-free, calorie-free foods, including the bizarre sounding David Burke's Flavor Sprays, and found most of them to be lacking in more than calories. To find out which one(s) made her list of things worth trying, you'll have to read the reviews.

Source

Coca-Cola is hoping that the UK release of Coke Zero, nicknamed "Bloke Coke" because it targets a young, male audience, will help reverse a decline in the sales of carbonated beverages in the country. When Coke Zero was launched in Australia with a similar marketing strategy, total sales skyrocketed 19% in only two months. Its marketing campaign, which included a fake blog and other tricks that were decried by media watchdogs, worked well and didn't seem to put consumers off, meaning that Coke actually has its strategy down well for selling Coke Zero.

Coke Zero is, if you haven't had it, a calorie-free soda that is meant to taste more like regular Coke and fill a gap in the marketplace left by Diet Coke, which some perceive as a girly product.

Speaking of girly vs non-girly, Coke Zero was released with black cans and labels in Australia, but white in the US. Which is it in the UK?

Source