Photo: Allen Salkin
The star of Ace of Cakes was in New York the other day to promote his new line of cake decorating supplies. He said that in his five years of being on the network, this was one of the first times he had accepted an endorsement deal.
Two he had turned down: a line of Duff Dog Food and the opportunity to be the spokesman for a medicine to treat irritable bowel syndrome.
"The second I got my own show, people were saying 'hey will you be the spokesman for this? Hey can we put your name on that, hey will you endorse this?'" Duff told Slashfood. "I was like 'no, no, and no. I'm a cook. I make cakes. I decorate cakes.'"
The irritable bowel syndrome gig would have paid "a lot of money," he said. "Six figures. It was a four month run of stuff right he middle of football season so every time you'd turn on football, you'd see me."
Not for him, Duff said, although he did acknowledge that the way food TV stars make their real money is from endorsement deals. Nevertheless, the teenage rebel in him has driven his talent agent nuts saying no to deal after deal.