"cadbury thins" news and stories

Despite the fact that the advertising slogan for Cadbury Thins is "Thin is in," clearly Cadbury does not think so. The 100-calorie Canadian snack bar is being tucked away in tiny packaging at the end of the checkout counter and mixed in with the cosmetics selection at drug stores so that people who purchase the product will not feel embarrassed. And by people, Cadbury means women. Cadbury feels that not only do women feel guilty when they go to purchase chocolate, but they are ashamed to purchase the slimmer chocolate bar. If this marketing strategy works for the company in their Canadian market, it is only a matter of time before other snack food producers follow Cadbury's lead and begin to tuck their products where shoppers will not expect  to find them.

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