"cadbury schweppes" news and stories

How long does the flavor in your gum last? OR, for that matter, what type of gum do you chew? Lately, I've been chewing quite a bit of Orbitz and I'm pretty satisfied with how long the flavor lasts. I also chew Extra and have found that some of their flavors seem to last longer than others (the mints verses the fruits). Gum is one of the most popular "foods" items in the US, but it is probably also the most complained about. According to the vice president of Cadbury Schweppes, 66% of people feel that their gum looses flavor too quickly. So, to try to give customers what they want, Cadbury has developed a new gum, called Stride. The gum is formulated to remain soft and chewy longer, as well as to release its flavor more slowly, thus increasing the amount to time that customers are willing to chew it. An unofficial taste test in the New York Times found that it did last longer than regular gum, averaging about 20 minutes of good chewing time. The new product will hit the shelves later this month, as will a $50 million advertising campaign, so the release - just like the longer, time-release flavor of the gum itself - will probably be hard to miss.

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Today, the American Beverage Association and its members agreed to voluntarily remove sugary sodas from public schools across the country. Companies including Coca-Cola, PepsiCo and Cadbury Schweppes are all members of the ABA. Public high schools that still permit diet sodas will still be able to buy them for their campuses, and they will also be sold drinks that are considered have some nutritional value, juice, sports drinks and low-fat milk, though whole milk will no longer be offered because of its calorie content. Elementary and middle schools will only be sold unsweetened juice, low-fat milk and water. Part of the reason that the soda companies have agreed to this deal, which was made in conjunction with the William J. Clinton Foundation, is that on-campus soda sales make up a very small percentage of their overall sales, not to mention that a voluntary withdrawal looks better, from a PR perspective, than being banned.

 

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Dr. Pepper has been planning to add other flavors of soda to its Soda Fountain line since the release of it's Diet and Regular Cherry Vanilla Dr. Peppers in 2004. This month marks the first release of its new flavor: Dr. Pepper Berries and Cream . The new flavors we wildly successful during test marketing and their rollout will continue through June, at which time they should be in stores nationally. Several packs of the new sodas are already for sale on eBay. The official launch started when the company released several  in Plano, Texas, where the headquarters of Cadbury Schweppes, the company behind Dr. Pepper, is located.

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Cadbury Schweppes is putting its money where its mouth is, as I learned while skimming Confectionery News this morning. The company has plunked down $40 million for a gum laboratory that it just opened in  Hanover, N.J. The candy powerhouse, whose gum brands include Dentyne and Bubblicious, is aiming to maintain the growth in global gum sales, which Cadbury now pegs at seven percent a year. The press release on its Web site is filled with a lot of stat-based marketing puffery: it takes up to 70 ingredients to make each of the 65 billion delicious pieces of gum Cadbury churns out. Scrolling down revealed a wad of truth from a bona fide expert, gumologist, Jessie Kiefer. "We've come a long way since the Greeks chewed on resin from the bark of the mastic tree to sweeten their breath."

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