Going nationwide last July, Miller Chill quickly became ubiquitous at stores. This summer, Anheuser-Busch tried targeting the flourishing lime-flavored beer market as well, launching Bud Light Lime in April with $35 million in advertising. Since then, the macro-brew's been bragging about its success crediting the roll-out for an increase in 2nd quarter profits and summer market share.
Enough jabber-jargon... Do I want to drink it??
Personally, my taste buds sour at the mere thought of giving a Bud Light spin-off the full taster's treatment, but just for kicks, let's do BLL proper!
BLL's packaging alerts me it's a "premium light beer with 100% natural lime flavor." Also prominently displayed: "contains alcohol." Sold. After cleansing my palate of a Fudgsicle (hey, it's hot out!), I pour a small amount of BLL into a taster glass. The nose is very typical of Bud Light (subtle malt, ricey) and shows distinct notes of -- ta da! -- lime.
The flavor does not offend as much as I had expected.