"busch" news and stories

Click on the Bros Icing Bros website and now all you get is a message proclaiming, "We had a good run Bros..." and a link to a poker site. To compete against the all-male Icing game, females had recently been participating in a similar game -- "Hoes Weising Hoes" -- which goes by the same rules as the widespread Icing prank, but subs in bottles of Budweiser for Smirnoff.

Now that the parent company of Smirnoff Ice -- drinks giant Diageo -- stepped in and assisted in the shutting down of the Bros Icing Bros website, an equally ridiculous site has popped up with pretty much the same rules as before, but this time only for women.

Earlier this week, Advertising Age ran a story entitled "What Your Taste in Beer Says About You."

Citing researched compiled by Mindset Media -- a "market researcher specializing in psychographics" -- the article discusses how the beer a person drinks can be a strong indicator of his or her personality. For instance, Bud drinkers are "sensible, grounded and practical," Bud Light drinkers can have "frat boy-like personalities," and Michelob Ultra drinkers "think highly of themselves and can be a little bit conceited."

The concept is interesting, but why spend all that money on "research"? Most people could come up with those same assumptions on their own. In fact, the list can be extrapolated even further... massive research grant hopefully forthcoming.

• Pabst Blue Ribbon drinkers consider playing bass in a punk band "gainful employment" and have handlebar mustaches.
• Miller Lite drinkers consider the consumption of 20 beers "moderate drinking" and include beer bongs on their list of "proper glassware."
• Sam Adams drinkers love wearing the same Red Sox hat for their entire adult life and believe there's nothing wrong with hitting on someone else's girlfriend.
• Guinness drinkers think the best football team is Manchester United and consider a fist fight a "night out on the town."
• Busch drinkers think the best bar in America is their porch and consider a proper food and beer pairing to be "a pounder and a bag of Hardee's."

And snobby craft beers drinkers tend to be people like beer writers who think they have a right to make fun of others!

What other beers bring to mind distinct personality types? And what does your favorite beer say about you? Let us know in the comments!

Going nationwide last July, Miller Chill quickly became ubiquitous at stores. This summer, Anheuser-Busch tried targeting the flourishing lime-flavored beer market as well, launching Bud Light Lime in April with $35 million in advertising. Since then, the macro-brew's been bragging about its success crediting the roll-out for an increase in 2nd quarter profits and summer market share.

Enough jabber-jargon... Do I want to drink it??

Personally, my taste buds sour at the mere thought of giving a Bud Light spin-off the full taster's treatment, but just for kicks, let's do BLL proper!

BLL's packaging alerts me it's a "premium light beer with 100% natural lime flavor." Also prominently displayed: "contains alcohol." Sold. After cleansing my palate of a Fudgsicle (hey, it's hot out!), I pour a small amount of BLL into a taster glass. The nose is very typical of Bud Light (subtle malt, ricey) and shows distinct notes of -- ta da! -- lime.

The flavor does not offend as much as I had expected.

Budweiser will release a line of barbecue, grilling and wing sauces this summer, according to its parent company Anheuser-Busch, Inc. The sauces will include small amounts of Budweiser, but not enough to qualify as an alcoholic beverage ("Someone's been chugging the wing sauce again..."), according to a St. Louis Business Journal article. The sauces, distributed by Vita Foods Products, should be on shelves in grocery stores by July 4.