"burger king broiler" news and stories

Burger King shut down a Midtown Manhattan outpost today to unveil its new line of burgers: three whopping 7-ounce Steakhouse XT sandwiches abiding by the age-old "bigger is better" mentality of fast-food chains across the world. The "secret weapon" to differentiating their product from the offerings of other similar-minded burger chains? The environment-conscious Flex Broiler, which saves energy, reduces electricity and has lower gas emissions -- in addition to some serious grilling capabilities.

The souped-up broilers launch the Steakhouse XT burgers, which start at $3.99 on menus nationwide this week and provide extra-thick, juicy patties with 30% more beef than those of McDonald's Angus Third Pounders.

After having perfected their flame-broiling method for more than fifty years, marketing vice-president Brian Geis proclaimed Burger King has "taken the cooking platform to a whole other level." With the advent of the new broiler, the fast-food chain seeks to "push apart from other competitors in terms of taste and value."

Read Slashfood's A.1 Steakhouse XT review.

More on the new BK broiler -- and its products -- after the jump.