"burger king breakfast" news and stories

With all the buzz around the new Burger King breakfast menu, we couldn't resist an invitation to attend a press taste test of the new menu items. Walking into Burger King Thursday morning, we saw blue tablecloths, actual silverware and waiters -- were we in the right place? It was clear that Burger King meant business about their new menu and that we were in for a treat.

Burger King has added nine new items to the breakfast menu. Some of those include blueberry biscuits, the Sausage, Egg and Cheese Croissan'wich, the BK Breakfast Bowl, a pancake platter and the BK Breakfast Ciabatta Club Sandwich. They're also brewing Seattle's Best coffee and have launched an advertising campaign that's very product focused and, according to North America Chief Marketing Officer Michael Kappitt, "The largest campaign in my time, which is eight years."

Burger King's new breakfast menu made its debut in restaurants across the country on Tuesday in the company's "largest menu expansion ever."

New breakfast items include pancake platters, blueberry mini-muffins, a cibatta breakfast sandwich and iced coffee drinks, Nation's Restaurant News reported. The new menu items will be available until 10:30 a.m. daily.

"We're ready to compete to be America's wake-up call with our new BK Breakfast Menu," Mike Kappitt, Burger King's chief marketing officer for North America, said in a statement. "We're recognized far and wide for our superior burgers, and we're confident guests will know and love us for breakfast as well. Given the quality, variety and value on our new menu, Burger King is sure to become the destination for breakfast."