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Super Bowl Beer

Need a beer for the girl who only watches one game a year? Or how about for the guy who's only there to get hammered? These beer suggestions will get you and all your guests through the big game.
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Best Beer for Every Super Bowl Guest
By Mike Pomranz
Stocking appropriate beers to satisfy the diverse range of guests who may arrive at your Super Bowl party can be a quite difficult task. We hate seeing folks fumble their hosting duties, so we've assembled this guide to a variety of typical Super Bowl party guest personalities and the proper beer to have prepared for them upon their arrival should you encounter them. Game on!
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Best Beer for Every Super Bowl Guest

    By Mike Pomranz
    Stocking appropriate beers to satisfy the diverse range of guests who may arrive at your Super Bowl party can be a quite difficult task. We hate seeing folks fumble their hosting duties, so we've assembled this guide to a variety of typical Super Bowl party guest personalities and the proper beer to have prepared for them upon their arrival should you encounter them. Game on!

    Getty Images

    The Relentless Prop Bettor
    "Who'll win the coin toss?" "I'll bet you 18-1 Larry Fitzgerald will have between 151 - 160 receiving yards, but if he gets injured the bet is off!" If comments like these keep ringing in your ears, it's likely the guy standing next to you is an inveterate gambler. It's possible he might work himself into such a frenzy he'll pass out after losing all his money when the second quarter total isn't under 13 and a hook, but most likely, beer will fuel this guy well into the evening, even after the game is over. Have some Lionshead, Lone Star or Mickey's bottles on hand, all of which have puzzles under their caps. Seeing who can solve these the fastest will create some fun betting action during halftime and beyond.

    The Guy Who's Only In It For the Commercials
    There's one in every crowd. Keep an eye out for the guy wearing team paraphernalia for a team who didn't make the big game, or look for the guy who's working the dip bowl during the first big fourth and inches play. But as soon as the zebras call a TV timeout, this guy's glued to the screen. Keep a couple of Miller Lites around for him. It's not that he really drinks beer, but he's got a "Tastes great, less filling!" line locked and loaded for you. All you have to do is toss him that can.

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    The Guy Who's Only In It For the Drinking
    He'll be easy to spot; just look for the guy wearing a T shirt with a beer logo that has been co-opted to promote his fraternity's spring fling. He's gonna guzzle up a case of whatever you've got, so make sure to stock a 30 pack of something cheap and mass-market. Milwaukee's Best or Natural Light should be right up his alley and keep him away from your good stuff. Don't worry if you buy too much, because he'll take your extras home for you.

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    The Confused Non-American
    Perhaps your British coworker Charlie overheard your party plans for viewing the biggest football game of the year. Charlie assures you he is a huge football fan and invites himself over after inquiring upon whose "pitch" they'll be playing the "match." Odds are this outspoken Englishman will have more than his fair share of questions and complaints about "American football." Make sure to have some pub lagers well stocked -- preferably in 16 oz. cans -- to keep this guest properly elephant trunk. (That means drunk, to us non-Cockneys.) Some Stella Artois or Kronenbourg should do the trick.

    The Living Room Color Commentator
    It took us over 20 years to finally get Joe Theismann off the air, and now you have this jerk making witless comments after every play. Your only refuge -- get this guy so well lubricated he decides to take a nap. But you'll be riding a fine line -- if he doesn't chill out, that extra alcohol will just feed into the volume and inanity of his blather. Get something really strong. Any barley wine or Belgian Trappist-style ale should do the trick but Weyerbacher's Blithering Idiot (clocking in at 11% ABV) seems exceedingly appropriate, providing a subtle hint to boot.

    The Top Secret Arch-Nemesis
    He'll find his way in. Sure, he wasn't invited, but he's a friend of a friend, and he's just arrogant enough to think he's welcome anywhere. That's why you hate him so much to begin with. While you're actually interested in the game, he's over in the corner making a move on your girl. As you're keeping an eye on his moves, you just missed the huge third down conversion. I hate that guy! Get your revenge. Keep a six-pack of Michelob Ultra around. Tell him, "Chicks dig guys who drink this stuff. It makes them look healthy and athletic." He's just dumb enough to believe it. Now he's the laughing stock of the party.

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    The "Only-Hangs-Out-With-You-For-One-Game-A-Year" High School Friend / College Buddy
    The Super Bowl is rich with ritual and tradition. Even where and with whom you watch it can be habits that are hard to break. Maybe the Super Bowl is the only time of year you get to hang out with your old college buddy who's always trying to one-up you with his fancy finance job while you're still stuck doing frustratingly unfunny beer write-ups. Here's your trick to pull one over on him this year -- offer him a Dogfish Head 60 Minute IPA. He'll surely call it an "Enjoyable, if somewhat pedestrian craft beer selection," which is when you reply, "Oh, I only save those for the non-discriminating beer drinkers" and whip out a Dogfish Head 120 Minute IPA for yourself. Gotcha!

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    The Undercover First Date
    Inviting that special girl you've had your eye on to your Super Bowl get-together is a great casual way to sneak in that "undercover first date." She'll never know what hit her. And here's the trick -- when you first see her making a move towards the keg, loudly pronounce, "Oh! You don't want to be drinking swill from the same tap as the rest of these drunken losers!" Then, lead the young lady into the kitchen and say, "This should suit you better. It's my personal stash of Love Stout from Yards Brewing Company." Then give her the most seductive wink of your life. It's a surefire winner.

    The Girl Who Only Watches One Game A Year
    Let's face it: Any woman who catches only one football game a year probably isn't a fan of testosterone-fueled keg fests. Sure, she might love to drink, and maybe American macro-brews are even her standard suds. But for an event like this, she'll probably just want to distance herself from the whole ordeal. To satiate her ladylike side, make sure to keep some fruity and refreshing lambics on ice; a Lindeman's Framboise will do perfectly. The classy Belgian fruit beer will get her comfy enough to handle any forthcoming football antics, while openly airing her general disdain for such beer-brained ridiculousness in the process.

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Beer Trivia

Test your knowledge of beer, whether domestic or imported with Slashfood's beer quiz.

Beer Trivia

Now retired, which is the world's strongest beer?

  • Dogfish's 'Raison D'extra'
  • Hair of the Dog's 'Dave'
  • Samuel Adams' 'Triple Bock'
  • Lijiang Yinjiu

True or False: Beer is the most popular beverage in the world.

  • True
  • False

Which country has the most individual beer brands?

  • Mexico
  • USA
  • Belgium
  • Germany

Who was the first American to brew lager?

  • John Wagner
  • Sam Adams
  • John Miller
  • August Busch

Which is the fear of an empty glass?

  • Ophidiophobia
  • Cenosillicaphobia
  • Hydrophobia
  • Chemophobia

How long did Prohibition last?

  • 12 years, 2 months, 4 days
  • 15 years, 5 months, 5 days
  • 14 years, 10 months, 21 days
  • 13 years, 10 months, 19 days

Which is the best-selling brand in the Western Hemisphere outside of the United States?

  • Brahma Beer
  • Corona
  • Red Stripe
  • Cerveza Cantina

Which brewer ran an ad campaign that claimed its beer was 'Good For You'?

  • Miller
  • Guinness
  • Busch
  • Heineken

Which brew is known as 'The Champagne of Bottled Beers'?

  • Budweiser
  • Coors
  • Corona Extra
  • Miller High Life

Red Stripe is the national beer of which country?

  • Honduras
  • Jamaica
  • Cuba
  • Puerto Rico

To whom did Anheuser-Busch send the first case of Budweiser beer produced after the repeal of Prohibition in 1933?

  • Franklin D. Roosevelt
  • Herbert Hoover
  • Harry S. Truman
  • Dwight D. Eisenhower

Which city gives its name to the lightest, palest styles of lager?

  • Bavaria
  • Munich
  • Plzeƈ
  • Bohemia

Which is the most popular style of beer consumed in the world?

  • Ale
  • Stout
  • Pilsner
  • Lager

In Great Britain alone, what is the estimated amount of beer lost in people's mustaches and beards each year?

  • 24,502 gallons
  • 15,423 gallons
  • 23,116 gallons
  • 19,683 gallons

Women account for which percentage of beer consumption in the USA?

  • 15
  • 25
  • 50
  • 60

What Was Your First Beer of 2009?

The Budweiser logo looms
The first Monday of 2009 is upon us: The first day reality sets in.

Was it just me or did the holidays fall in a very precarious position this year? Both Christmas and New Year's landed on Thursdays, leaving their respective Eves to precede on Wednesdays, resulting in anemic two-day work weeks barely worth thinking about, causing almost an entire 16 day period to be a wash, thus making getting back to any sort of actual life that much more difficult.

But here I am. My point: None.

However, I am building to a larger sentiment that New Year's Eve 2009 has come and passed without but a squeak from me on the beer blog -- begging the question: "How did Slashfood's resident beer snob kick off 2009 (beer-wise of course)?" Well, I'm not so proud to admit that after the requisite champagne toast, my first beer of 2009 was... drum roll please... a Budweiser!

Yikes! Equally requisite explanation: NYE09 was spent at a house party with but one keg to satisfy all beer drinkers' tastes, so I swallowed my snobbery and kicked off the new year with a Bud draft out of the barrel.

My beer expertise did come in handy though when someone was needed to tap said keg. So there: my knowledge did pay off after all.

We're now five days and one full weekend into 2009. What was your first beer of the year? Or fill me in on any interesting NYE beer drinking tales. Otherwise it's going to be a long, boring year, people!

[Photo Credit: anheuserbusch.com]

Great blunders in beer branding: Miller "Red"

Miller Drink all the Budweiser "Lagers" you can this weekend: On Monday, the American beer market will change forever with the official rollout of Budweiser "American Ale." Drinking macro-brews will never be the same!

Or so they'd like us to believe. Sure American Ale isn't meant to replace Anheuser-Busch's flagship lager, but its definitely an attempt at rebranding -- a not so subtle marketing trick that has left many a New Coke in its wake.

That dark red American Ale label reminds me of another much hyped macro beer rollout. Most may not remember, or even care, but 2008 marks the 10th anniversary of the failure of Miller "Red."

It's official name was simply Miller beer, and the logic was simple: Miller Lite had served as a worthy competitor to Bud Light, maybe a Miller beer could chip away some of the market from Bud. It was a bold move -- almost literally putting their name on the line. But, rest in peace, after a massive 1996 launch, by 1998 it was gone. Now, a short 10 years later, I struggle to even find a picture of this revolutionary product online.

Will a similar fate befall Budweiser American Ale? Only time will tell. But I definitely see some striking similarities that go way beyond the red labels...

[Photo Credit: beerinator.com]

Budweiser takes a cue from politicians: Patriotism sells!

Label for Budweiser American AleAnheuser-Busch would like me to believe I am reading too much into it, but around the time of the InBev buyout, Budweiser commercials began elevating the patriotism pushing "The Great American Lager" slogan like a comforting pat on the shoulder to say, "Everything will be alright." Maybe its just a coincidence: A-B reminds me the slogan was launched before InBev's bid was finalized. Or maybe marketing knew something I didn't. Either way, hammering home the "King of Beers" at this point might just come a little too close to reminding us of our new European overlords.

Unfortunately, however, slogans require an extra step of association, so for their latest offering, Bud is simply throwing the word "American" right into the product name. A-B chose to debut spots for their forthcoming Budweiser American Ale during the Olympics. (I caught one during a massive 8 hour Olympic-watching marathon -- a near Phelpsian feat, if I do say so myself.) And though Olympic coverage represents an ideal opportunity to court a massive audience, it certainly doesn't hurt that it's served with a side of patriotic pride.

Budweiser American Ale also had been in the works well before the InBev buyout: It's intention is to edge in on the growing craft beer market, hopefully grabbing Anheuser-Busch a piece of the action while wooing some attention back to their flagship. Reasserting Budweiser as the "Great American Lager" is definitely a nice segue into introducing the next great "American Ale." But A-B marketing has got to at least be thinking, Don't you love it when a plan comes together! Naive isn't a word that comes to mind when I think of the big boys down at Bud, so I bet the more this whole InBev/patriotism thing feels like a coincidence, the better job they're doing.

[Photo Credit: budweiser.com]

Belgium InBev succeeds in buying Anheuser-Busch

large inflatable budweiser canAfter holding firm back in June and turning down a buyout offer, Anheuser-Busch surrendered over the weekend and allowed European brewer InBev to buy them for approximately $52 billion. America's largest beer maker is no longer in American hands, a move that leaves some beer drinkers a bit concerned for their favorite brew (maybe this will convince more people to switch to locally produced small batch brewers. What?! A girl can dream).

The new company will be called Anheuser-Busch InBev, one of the terms brokered in the buyout deal. August A. Busch IV, the company's CEO (and descent of one of the brewery's founders) will be given a seat on the board. According to a press release issued by both companies, no US breweries will be closing because of the merger.

[via NYT]

This Bud's for Matthew McConaughey

Budweiser sign in a sports stadium.
Oh, those crazy stars and their baby names. According to the rumor mills the actor wants to name his as yet unborn son "Bud", after his favorite beer. Apparently his girlfriend hates the idea, so I guess we'll see. That's if you're into that kind of stuff, though.

Can you imagine naming your kids after beer? Especially a crappy beer like Budweiser. I'm not sure what my plans are as far as having kids, but I surely would not do anything like that to them. What do you think?

[Via Beer Advocate]

Budweiser to launch barbecue sauces

Budweiser will release a line of barbecue, grilling and wing sauces this summer, according to its parent company Anheuser-Busch, Inc. The sauces will include small amounts of Budweiser, but not enough to qualify as an alcoholic beverage ("Someone's been chugging the wing sauce again..."), according to a St. Louis Business Journal article. The sauces, distributed by Vita Foods Products, should be on shelves in grocery stores by July 4.

The World Cup runneth over - with Budweiser beer

Budweiser is official beer of World Cup, the most internationally watched sporting event in the world. They bought the rights for the 2002 and 2006 games for about $80 million in 1998 - before they knew where those games were to be hosted. The problem is that this year's World Cup is hosted by Germany and Germans don't like Budweiser.

For Germans, beer and football (soccer, for the Americans) go hand in hand and Germans are some of the biggest beer drinkers in the world - with many outstanding brews coming from their own country. The prospect of having to drink only Budweiser at the games was something of a slap in the face to German brewers. One fan, cited the Wall Street Journal, even said "This is just the worst beer you could imagine." Bad publicity poured from fans and the press. And to make matters worse, the beer had to be sold as "Anheuser Busch Bud" because of a legal battle over the Budweiser name rights with a Czech brewer that makes "Budweis" beer.

With the prospect of millions of potential beer drinkers, both in stadiums and at home, Budweiser knew they had to do something. Fast.

Continue reading The World Cup runneth over - with Budweiser beer

Adjab liveblogs the Super Bowl from Coca-Cola to Pizza Hut

jessica simpson vying with pizza hut's cheesy bites for yumminessIf you're like me, you were so busy cooking up goodies for the Super Bowl that you missed half of the really fun part - the ads! AdJab to the rescue. They're blogging their fingers to the bone so they can dish up coverage of the advertisements for your favorite foods and beverages.

Check out Jessica Simpson vying for yumminess with Pizza Hut's cheesy bites; Budweiser rocking its usual less-taste, more-filling spots; and Coca-Cola promoting its new Vault energy drink to pump up your scarecrows (huh?). Whether or not you love the snacks and drinks being promoted, you know you love to chat about the ads!

Tip of the Day

December may have peppermint bark, but have you thought to incorporate the taste of autumn into white chocolate with a rich pumpkin swirl?

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